Resurrecting your old blog posts

Posted by on Sep 16 2011 | Content Writing

At some point in a bloggers life, we write something that we aren’t proud of.  It could be because of a tight deadline, you could have been very tired, or maybe because you had a severe case of writers block. As a result of this, the blog post looked like something that was written by hyper active 5 year old. But don’t lose hope, there is a chance that the topic was right, but only lacked the content and execution.

Re-writing old blog posts is a great way to garner more traffic to your blog. It also improves the quality of your blog as the old and (let’s be honest here) rubbish blog posts are replaced by better ones. But before you go about playing Frankenstein with your blog posts, you need to keep a few things in mind.

Make sure that the blog post is actually worth being brought back again. There are some topics which are dreary to begin with. If you wrote a blog post about ‘how to clean your kitchen stove’, then there is absolutely no point in trying to beat a dead horse.

Try to see if there is any way to add more content to your old post to make it more up to date. Maybe there was something you missed or something new and exciting has happened since you wrote that blog. Think of that blog as a rough draft that needs to be edited.

There is a chance that the post was quite well written, but it doesn’t show up on search results. In that case, you could try and optimise the whole thing. You could even add an image or two to try and improve its SEO. Who knows? Your ‘kitchen stove’ post could be really awesome, but only problem is that people can’t find it.

You could try and push your old posts on your social networking site if they are still relevant. Maybe there are some people who are really interested, but don’t know about it. Maybe bringing that post back into the limelight is all that you need to do.

Resurrecting an old blog post is a really satisfying thing to do, especially when it becomes really popular. When that happens, you have all the right in the world to throw your head back and exclaim, “It’s alive, IT’S ALIVE!” while assuming your best Frankenstein impression.

2 comments for now

2 Responses to “Resurrecting your old blog posts”

  1. resurrecting old blog posts seems to be a great idea. especially useful when you can’t think about new topics.

    17 Sep 2011 at 4:41 am

  2. Isha

    @kritica- A good suggestion that can be used by the blog owners to increase traffic, most often they get involved in adding new content while they can simply re-work the old.

    17 Sep 2011 at 4:44 am

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