Rethinking Marketing

Posted by on Sep 01 2012 | digital marketing, Internet Marketing

With a wave of change taking over the world of marketing, it is hard to tell if our businesses are on the right track or not. Millions of marketers are determined on revamping their marketing mix to keep at pace with the frenetic speed of innovation. As the marketing mania takes over the later-half of 2012, here is some food for thought. Be it the retail segment or the content writing industry, the questions running on everyone’s minds are:

A)     Isn’t it the need of the hour that we question our marketing strategies?

B)     Are we able to capture data effectively to make smart business decisions?

C)     Is what we do today in synchronization with what’s to come?

As the consumer becomes more empowered, it has become indispensible for businesses to best deploy their limited/given resources. But, when was marketing just about survival? It was and always remains about competition. Rise in conglomerates and diminishing global boundaries leave us with the only option of rethinking marketing.

So what is it that you can do to prepare a better landscape for changing consumer requirements? We believe that going by the “market-trend” will help. Read on to know what the marketing gurus say.

  • Expenditure on Digital Will Increase: We all know, “digital” is the new buzz; and, it is to stay. The face of digital marketing may undergo some drastic changes, but in no way will it fade out so soon. Marketers, gear up to see some surprises on this front. Don’t give on digital this early.

 

  • Data Will Play a Big Role: In knowledge- driven economy, all that matters in information. The data about customers and client will be playing a significant part in moulding marketing strategies. Many will say that it always has, but then they forget that that marketers often make consumers “realize needs or desires”. With data empowerment, businesses will do it better; better than ever before.

Riding the wave of change has made many businesses brain-storm. Major investment and serious thought is going into creating digital spaces. Content and communication are being used as new age weapons to fight for the biggest market share. Where PPC used to derive 30% of the sales some 5 years back, majority of the business comes from SEO and digital marketing.

Image courtesy www.wendybeswick.com


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