SEO Copywriting: 5 Useful Tips

Posted by on Nov 30 2012 | Copywriting, Search Engine Optimization, SEO

The ranking of a site in Google completely depends on the website copy. If a site is not properly executed then even the most advantageously planned site can be of no use. The role of SEO copywriting is to render content valuable, as readability of the viewers cannot be sacrificed.

If you do not have the budget to engage an SEO copywriter and are bound to do this task yourself, then here are 5 useful tips to follow:

  1. Importance of Keywords: The title of the article is one of the most important places where the keyword should be included. It plays a significant role in grabbing the reader’s attention at the very beginning. Your keyword should also be incorporated in the opening paragraph. The opening paragraph is an introduction to the content, so it should also be catchy to draw user interest.
  2. Keyword Stuffing: Over incorporating of keywords is called keyword stuffing. When you over use a keywords it leads to repetition, making the SEO copy boring for the readers. To avoid this error, you can read the content naturally to a human. This will help you hear any repetition in the copy.
  3. Add Links: Links play a major role in SEO. Good content should provide links for your site as people want to share content that is appropriate, well written and useful.  You can increase your sites ranking by building links that are search engine optimized and are reader-friendly.
  4. Meta Tags: Meta tags have enormous ranking value. You can use your title’s keywords in the title. Through meta tags and meta description tags, the webmasters can have constant access to relevant data on your site. But repeating keywords in these tags can be considered spam.
  5. Structure of the Text: Well-structured content always catches the reader’s attention, as it makes it easy for them to read the whole content. Make sure that the copy is not too long and is broken into paragraphs and add subtitles.

SEO copywriting is all about making your content not only readable but also persuading visitors to stay on your site, thereby resulting in better rankings and higher ROI.

Image courtesy www.andy-morley.co.uk


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4 comments for now

4 Responses to “SEO Copywriting: 5 Useful Tips”

  1. Jyotika

    Good tips, Shivangi. SEO copywriting is essential not only because it is important to write proper content, but also in terms of the overall digital landscape, which includes SEO, SMO and the results of all these activities thereof!

    01 Dec 2012 at 10:34 am

  2. shivangi

    Another tip that struck after I completed the blog was, Image Tagging. Even though this is more important for photo blogs or picture based sites, nonetheless a picture without a copy is incomplete. Besides, images are an important part of content!

    01 Dec 2012 at 10:43 am

  3. Rohit

    yes, ‘stuffing’ keywords is always a concern. and I like your solution for the same

    01 Dec 2012 at 11:28 am

  4. Very Nice and knowledge able
    thanks for posting content like this!

    05 Feb 2013 at 1:19 pm

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