Smell The Rat

Posted by on Sep 29 2011 | Content Writing

Ever encountered these words- ‘the greatest’, ‘the grandest’, ‘extraordinary’ ‘invincible’, ‘never seen before’ and host of other adjectives used to describe the services on a company website? Well you must have, because these are the terms that are most conveniently used to entice customers. Using such a jargon grabs attention and projects an image that is next to flawlessness.

Websites that are miles away from the reality create a pseudo identity in the minds of the customer where the naive customer falls in the trap of believing that he is going to get a deal of his lifetime but ends up with just a regular product available in every second shop. Disheartening and tricked is what the customer feels, making him vanish only to never come back. False promises and exaggerated promises come to the fore only to haunt the company. A loop that was once prepared to hook a potential customer becomes a hangman’s death trap for the company itself.

On the other hand, what happens when the content on home page or in the product description segment is laden with such humongous vocabulary after every two words? It definitely turns the reader off! A customer who for once would have believed the superior service, which even might have been the case, now feels amused and astonished and begins to doubt at every step just like a suspicious spouse constantly trying to find clues with a magnifying glass in hand.

Well, both are impending disasters waiting to emerge out of the falsity of facts provided. The key is honesty, after all that’s what every customer would expect from the seller. Heavily blown facts that are out of proportion will take to a road leading to ‘nowhere’.


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3 comments for now

3 Responses to “Smell The Rat”

  1. sonam

    absolutely right Isha, but then there is no other trick for the websites to sell there products. I guess it will be more on the readers to look for facts rather than adjectives.

    29 Sep 2011 at 8:45 am

  2. Shalini

    Readers, hold, ‘ever’ potential clients willingly come to be convinced to buy services/products from a website-but what eventually ticks them off is an overkill of how infinitely superior the said company’s services are that you are even wasting your time reading through all the wordjumble on the website- just get in touch and buy the damned service.
    While we all don’t mind listening to advice- NOBODY likes being almost pushed into making a decision- you’re just leading your customers away with all that gibberish-well written Isha and a much needed call for some writers who think anything that ‘sounds’ good will do the job

    29 Sep 2011 at 8:52 am

  3. Mikhil

    More than directly trying to sell a product or service, I believe most advertisers and companies (not just restricted to online forum) are indefatigably engaged in shaping people’s opinions in a certain direction that would prove conducive to their interests. This ‘sheep mentality’ has been a consummate survivor through the ages; the methods have been consciously refined, but the ends remain the same.

    29 Sep 2011 at 9:37 am

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