Social Media: Boon or Bane?

Posted by on Mar 06 2013 | digital marketing, Social Media, Uncategorized

Sauntering past the yawn inducing jargon of the technological era having encompassed our very lives, we reach the crux of social media and its being imperative to usage in every sphere.

Social media is often littered with requests for Emergency Blood Donors, Homes for Adopted Pets, Work Opportunities, and numerous related criteria that cement the fact that it does indeed, provide considerable possibility for every need.

This writer can testify in smaller, rarer circumstances, where a hugely popular musician offered an old acoustic guitar, free of cost, to anyone who had the will to learn how to play, as the musician himself delivered the instrument, with a pleasant smile and an endearingly self-condescending demeanour.

Those who deign networking as a time-consuming, frivolous activity couldn’t be more misinformed. With the scope of the internet, it only grows more relevant and useful. We are inclined to believe that with such means, we can meet most ends.

While around 36% of social media content posted by us is brand-related, 75% of businesses felt duly obliged to acknowledge this. Simultaneously, we must be aware of how we have the power to utilize the same for our own development.

LinkedIn, currently the world’s largest professional network with 160,000,000 registered users, is the pinnacle of work opportunity webs. Listing proud past achievements, bearing arduously earned endorsements, and hosting histories of work-related accomplishments, it supports the professional aspirations while integrating an infinite network of talent, ability, skill, and experience.

Skillzot uses a Pay-it-Forward format which brings together participants for the exchange of taught skills, while tutoring others in core competencies. This basic mentality compels our attention toward our self worth and target setting.

Even in social media networks with a more casual recall, there are connections for causes of all kinds. Multiple startups compete with established firms for the pick of the lot, giving the potential employee the boon of choice. Particular professions and selective skill sets that often have an edge over the rest include Voice Over Artists, Actors or Models, Graphic Designers, Illustrators, Coders. To be fair, the playing field has never been as equal and the onus is on us to exploit this trove of opportunity.

How do we do this?

Building a solid profile with crisp depictions of our decorated works, simplistic interpretations of completed folios, along with substantiated recommendations by respected names, is the need of the hour. Keeping an ear to the ground, an eye out for the smoke signals, whichever form of communication you can visualize, we undertake to satiate these requirements with our own.

Imbibing this indicative ideology of strengthened foundations and reinforced structures for applications, our outreach scales peaks of unnecessary pedantic, while maintaining decorum and procedure. Understanding and realizing our own ability is essential to achieve this, and with the time we frequently and poorly invest, we can do much more.

Image courtesy twentyproject.com

 

 

 


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