Communication ahead of the 7C’s

Posted by on Dec 12 2012 | content, Content Writing

Gone are the days when communication was said to be effective if it qualified to the 7 C’s parameters viz. completeness, conciseness, clarity, concreteness, courtesy, and correctness. In marketing essence, communication needs to leave an impression. Speaking particularly about the content writing industry, communication is much more than interaction (and the way your do it); it is about reader psychology.

We list the new parameters of communications as follows:

  • Affability: We would like to mention again that we mention the rules of communication in this blog strictly with respect to writing. So, the affability rule is applicable here because, believe it or not, the user gets to know your interest levels in the subject by the way your write. Now by affability we do not mean that you use smileys wherever possible, but make intelligent use of humor and niceness wherever you can.
  • Awareness: The purpose of the content should be to “make aware”. Remember, people are looking for new events, findings and freshness (Even if it is about the same old thing).Make them aware about the new and they are likely to keeping on your site for more interesting information.
  • Assumptions: Assuming and anticipating the audience is critical to writing. Moreover, it is only when you perceive a particular target market for your work that you will be able to write as per their preferences. It is a golden rule of writing and communication: to write as they like!
  • Attitude: Every work of writing has an attitude, which gives it a personality. Positive or negative, apprehensive or confident, casual or friendly, these are only a few examples of the attitudes of communication.

Having listed the various parameters of communication we also need to make readers aware that writing this list is not inclusive. The scope of communication cannot be summed in a few points; and, they are just measures for ensuring quality.

Image courtesy designcontest.com

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Content Writing Services at your Door Step

Posted by on Oct 26 2012 | Blog, Content Writing, Web Content Writing

In this emerging online world, the power of words is simply matchless. No matter how catchy the layout of your website is, if it does not offer complementing content, the website will automatically lose its gleam. Writing according to the requirement is necessary for your business and your website. A content writing agency is the perfect solution to help you grow your business by writing compelling content to attract visitors. These agencies offer a number of services.

Website Content Writing

Website content writing is one of the most significant aspects of your web page. Good content is the only means to communicate with your visitors and as you know, first impression is the last impression, so why not write content which is perfectly written and persuasive for the visitors. Good content is one of the best ways that can bring success to your business. For this, you just a write-up which is written in an aesthetic manner with all the business technicalities to satisfy the need of the viewers.

Blog Writing

Blogs serve to be the most effective tool for internet marketing, as through blogging you can share your company’s proficiency and connect with your clients and customers. Trained content writers write exact theme-based quality blogs on your behalf to boost your business.

Article Writing

Whether you wish to promote your business or your brand, an effective theme based article on the website generates traffic on the website. When you regularly submit articles, it gets indexed by the search engines like Google and increases traffic and profits. To create and rear your identity, creative and experienced content writers are involved in this task.

Press Release Writing

In this era of the Internet, a press release is an easy and effective way to reach out to your audiences. A well-knit press release can bring your company to the forefront and increase your sales. Experienced writers provide the best of services and also make sure that the information is newsworthy.

You can take your enterprise to great horizons by the numerous services provided by content writing agencies.

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Website Content Writing: Top 5 Things to Know

Posted by on Sep 15 2012 | Web Content Writing

The realm of writing for websites differs greatly from traditional writing. The prime reason being is that the attention span of an online user much is fairly low. In order to generate effective website content, you need to adhere to some principles:

  1. Flow: The online user is not very likely to put a real effort in going through a webpage. So, it is critical to maintain an effortless flow and cohesiveness in the content, so that the user can easily wade through it. To introduce the aforementioned elements in your writing, you must use conversational tone and direct speech.
  2. Economy of words: Wordiness absolutely mars the readability of any piece of writing. Website content must be to the point, concise and consistent. Remember that the online user is always in a hurry.
  3. Accentuate: In order to enhance the readability of your content, you must supplement it with images, hyperlinks, bullet points, headings and subheadings. There can be overwhelming amounts of content on a webpage, making an arduous task for the user to find what he/she may be looking for. Therefore, the content should be laid out in a well defined structure with clear and concise points illustrated with images.
  4. Adapt: While writing, you must be aware of the kind of user would be reading your content and where exactly the content would be placed. It is important that the content on the webpage confirms to the overall theme of the website and the audience it would cater to.
  5. Invert It: The age old principle of inverted style of writing holds good for website content writing too. Position the crux of the content right at the beginning and shift the accessorial details to the bottom.

In all probability an online users is going through a web page because he/she needs a ready access to useful information laid out in a simple fashion. A content writer for a website must serve this primary and basic need of the online user.

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Repurposing in the Digital Age

Posted by on Sep 13 2012 | Content Writing, digital marketing

The digital age brings with it many irresistible evils, one of which is the ease of copy-paste of content freely available on the Internet. With regard to the amount of knowledge that the digital age has made, it has become so very easy to share collaboratively, I often thing what use is adding any more information when a lot is readily available to be used over and over again. Someone correctly said that “in the digital age, it’s not plagiarism, it’s repurposing”.

Speaking in the context of writing, one of the biggest revolutions that has ushered in is easy availability of copious information. We don’t even know how much text is within our reach. And here is the problem. The biggest problem that most of the writers are facing today is, not needing to write any more any longer. It may seem as the biggest paradox ever, but it’s true that with the diminishing need of having to write content, the content writing industry today is at its peak nowadays.

The focus today is just not creating content; that, the homosapiens have been doing since ages. The concern for the industry today is to negotiate the information that is available in a humongous quantity. Imagine how difficult or challenging it would be to create 20 writings on the same topics. The task ahead of writers is towering. Writers across the globe share the same content pool and creating different versions to save the work from being tagged as “copied” is smart art.

The ‘unoriginal genius’ should not be mistaken as someone who remoulds content intelligently. That definitely is a leverage that is available to them. Young writers can’t be stopped from taking cues from the given content pool. Repurposing the information according to your need has become essential. Almost everyone does that. Students do it. Writers do it. Damn! Even lyricists do it.

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Rethinking Marketing

Posted by on Sep 01 2012 | digital marketing, Internet Marketing

With a wave of change taking over the world of marketing, it is hard to tell if our businesses are on the right track or not. Millions of marketers are determined on revamping their marketing mix to keep at pace with the frenetic speed of innovation. As the marketing mania takes over the later-half of 2012, here is some food for thought. Be it the retail segment or the content writing industry, the questions running on everyone’s minds are:

A)     Isn’t it the need of the hour that we question our marketing strategies?

B)     Are we able to capture data effectively to make smart business decisions?

C)     Is what we do today in synchronization with what’s to come?

As the consumer becomes more empowered, it has become indispensible for businesses to best deploy their limited/given resources. But, when was marketing just about survival? It was and always remains about competition. Rise in conglomerates and diminishing global boundaries leave us with the only option of rethinking marketing.

So what is it that you can do to prepare a better landscape for changing consumer requirements? We believe that going by the “market-trend” will help. Read on to know what the marketing gurus say.

  • Expenditure on Digital Will Increase: We all know, “digital” is the new buzz; and, it is to stay. The face of digital marketing may undergo some drastic changes, but in no way will it fade out so soon. Marketers, gear up to see some surprises on this front. Don’t give on digital this early.

 

  • Data Will Play a Big Role: In knowledge- driven economy, all that matters in information. The data about customers and client will be playing a significant part in moulding marketing strategies. Many will say that it always has, but then they forget that that marketers often make consumers “realize needs or desires”. With data empowerment, businesses will do it better; better than ever before.

Riding the wave of change has made many businesses brain-storm. Major investment and serious thought is going into creating digital spaces. Content and communication are being used as new age weapons to fight for the biggest market share. Where PPC used to derive 30% of the sales some 5 years back, majority of the business comes from SEO and digital marketing.

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Cost of Writing

Posted by on Aug 15 2012 | Content Writing, SEO, website content writing

With demand for online PR services at its peak, the cost for professional web content writing has gone up further. The basic principle behind outsourcing the job of writing for a company’s website is to maximize traffic to the website. Now there are different categories when it comes to website content, and each has its own price points:

Landing page

To understand the significance of the Landing page, you only have to remind yourself of the cliché, ‘first impression is the last impression’, which pretty much says it all. A landing page may be welcome page or the about us page of a website that talks about the company and its services in brief. Monotony is the tendency of the hour when it comes to writing for such pages. For converting the browsing audience into buyers, the content has to be innovative that catches attention on first contact. This is when the need to spend extra bucks on the website content arises.

Reputed copy and content creation agencies quote a higher price as they have the best writers in business. A lot of research goes into writing for the landing pages that is successful and acts as an effective salesman for your website, thus justifying the expensive fees.

SEO Blogs

There is no dearth of shortcuts to anything and everything, and so to increasing the website traffic. SEO blogs count among the most convenient and effective ways to increase traffic to your website. The conversational blogs give people a reason to visit a website and browse it. Blog writers can target topics based on the study of analytics and success of a particular write-up in the past. They are better attuned to the penchant of the readers, making sure the next click after the blog is the website URL.

Linkbait articles

Now there is not much of a difference between Linkbait articles and SEO blogs, minus the length and viral-ism associated with Linkbait articles. These articles require much more than just a regular write-up or a writer. People entrusted with writing a Linkbait article need to be more innovative in their writing and they have to spend a considerable amount of time while researching and writing these articles. Editing these articles takes even more time than writing. Most content writing companies would charge you per word when it comes to Linkbait articles.

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Exploring Alone: What to do to Enrich your Travel Writing

Posted by on Jul 21 2012 | Content Writing

It all started on a cozy afternoon of January winter, when I was in the process of reinventing myself and was looking for venues to explore my inner self. To tell you the truth, I was sitting idle, jobless with an elaborate research paper to be written. So, with a lot of bottled emotion, I decided to take the most random of journeys. I registered myself for the Jaipur Literature Festival on an online portal, got a ticket done for an early morning train from Delhi Cantonment to Jaipur and fixed an accommodation at army mess (courtesy: my colonel uncle).

While in Jaipur for a literature festival and travelling alone, I had plans of my own. First one being how am I going to archive this memorial journey? So, I thought of the strategy that was to be followed for the next three  days.

Day 1: Deciding on going local: To have my travel writing turn out a good read, I thought of taking the easiest and most sought after conveyance of the city. So, I ended up travelling in an auto rickshaw all by myself. For fellow travelers, it is good to try out the local ride which takes you through the heart of the city and you get to see much to write about.

Day 2: Grabbing the city highlights: While Oprah stole the scene on this day and being left out of the venue because of the enormous crowd, I decided to catch the very important sight-seeing session. Again, I just hired an auto for a complete day covering the City palace, Hawa mahal, Amber fort. In fact, a good suggestion is to go on foot while exploring the market (which I did). It gives the traveler a complete picture of the town, the feel of the local business and what’s popular.

Day 3: Taking the plunge to discover more: It was a decision which took some time but I jumped on the idea. This day was dedicated for the trip to Ajmer Sharif. I took the local bus that runs to and fro (and turned out a decent ride) from Jaipur to Ajmer Sharif and visited the ‘dargah’. While doing so I interacted with the local group of people, the ticket in-charge, the shop keeper, a man at the shrine, and it added to my knowledge of the place.

Before taking off from Jaipur, I had a clear idea as how my strategy of exploring the city has turned out and how good it is going to be when I get to pen down the experience. It turned out well it seems!

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Thumb Rules of Grammar

Posted by on Jul 19 2012 | Content Writing

Do you also feel that good content is one that entails perfect grammar and punctuation? Every careful content writer would feel so! So, what are the points that you pay heed to when you write? Are the ones below among them?

1.    Active vs Passive. As far as possible, use the active voice. Using passive voice is necessary only if the object is unknown. So, if you were to write ‘Sita ate the grapes’, avoid writing “The grapes were eaten by Sita.” With the need for content to be more conversational and interactive, active scores much better over passive voice!
2.    The Subject-Verb Agreement. This often happens in long-winded sentences. While talking about the subject, the mind meanders and forgets that a singular subject always takes a singular verb, and a plural subject a plural verb. Starting a sentence with “It is a good source of energy…” and losing the way into “… and provide substantial amounts of…” is a clear indication of a writer lost in their own thoughts!
3.    Into vs in to. ‘Into’ is used to indicate movement from outside to inside of an object, e.g. ‘Hari dropped the coins into the jar.’ ‘In to’ is used when you wish to say, ‘The robber turned himself in to the police the next day.’
4.    ‘That vs ‘which’. The use of ‘that’ is for essential or known clauses, while ‘which’ is used when referring to non-essential or unknown clauses. Examples would be:
‘The soap that we buy is out of stock.’
‘The soap we bought from that market, which also has several wine shops, smells very good.’
‘The band that played the other night has a very young guitarist.’
‘The band playing now is from Dublin, which is where popular Irish music originated.’

5.    Correct Placement of Modifier.

a.    An action must be followed by the actor. Therefore, it would be incorrect to say ‘After buying the vegetables, the trolley hit Nelly.’ Now surely, trolleys don’t go veggie-shopping! The correct sentence formation would be:
‘After buying the vegetables, Nelly was hit by the trolley.’

b.    Modifiers should also always be inserted right next to the words they modify. So, it would be incorrect to say ‘My boss gave me the papers he had taken print-outs of in a file’. Obviously, print-outs cannot be taken out in files!. The correct sentence formation would be:
‘In a file, my boss gave me the print-outs had taken out.’

Now, don’t you think taking care of the above will help you write better and more effectively? Feel free to share more such instances of incorrect grammar of used.

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Nuances of Web Content Writing

Posted by on Jul 17 2012 | Search Engine Optimization, Web Content Writing

Gone are the days, when people would queue up in departmental stores to pick up their t-shirts on sale. The principle custom of being physically present to buy, hand out the cash is now a fondly remembered memory. Now if someone has to buy anything under the sun, they need only log on to the internet and shop to their heart’s desire. Technology has increasingly mobilised the social functions and with the Internet, now deemed as the new virtual residence, it need not come as a surprise that most MNC’s would want to revamp their image to keep up.

Content is, therefore, the undisputed king of the virtual world. It will either put a website on the proverbial marketing pedestal, or will drown the website to oblivion. This leaves the web content writer with an immense responsibility. He is expected to have the required foresight to be able to predict the changing trends in search engine optimization and use them to the best of his abilities.

When writing for the masses, one requires finding ways to make them click, access and treat the content as per the website’s intentions. To do this the content writer must have an in-depth knowledge of the subject at hand and must strategise his appeal for the masses. Although writing content for a website does not have a standard set of rules, but if a content writer manages to grasp the subtle nuances he will be able to produce a winning copy. Marketing is just a game played to lure in mass attention and to be at the top of this game, one only needs to understand what makes the audience click. Thus targeting the audience and shaping the content to suit the tone of voice will make the reader feel a connection. In this regard, the appropriate use of words in the required frequency and tone is what will work in favour of the content. Even with all the technicalities in place, what makes content readable at the end of the day, is the language. So the writer cannot bombard the content with difficult words and phrases. The challenge however will be to create appealing content without compromising on quality.

Web users are aware of how precious time is. Even when they choose to aimlessly surf the web, they would prefer to view content that takes the least effort to read. So the content writer cannot hope to hold their attention with volumes of text. It needs to be concise and interactive. Using an audio visual medium will do more than just enhance content. At the end of the day, establishing a connection with every John Doe is what every marketing enterprise roots for.

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Social Media Optimization

Posted by on Jun 15 2012 | social media optimization

A certain Tulip Garden restaurant decides to revamp their menu to attract vegan customers. Word of mouth – being the less effective method in the small community that it was- the business suffered due to lack of proper marketing strategies. So the restaurant put up an interactive game on their website akin to Farmville on Facebook in which the player grew their own produce and made their own Garden burgers. The game also provided opportunities to be able to find hidden free burger vouchers, to enjoy the same, in real at the restaurant. The links were shared on Facebook and Twitter. Soon the game became viral, attracting almost 500 retweets and over 100 shares on Facebook. Their business made most of the situation and the average vegan, found a perfect BBQ styled vegan burger within a stone’s throw.

We are living in the age of the “sharing” economy, where social media optimization (SMO), one of the many methods, is used as leverage to market products and services. In the world, where grabbing eyeballs is better than delivering lackluster information ; where ‘likes’ and ‘retweets’ are the rule of the land, social media marketers must up their game in order to be in the proverbial spotlight. Like a dress on Etsy? Share it with your friends on Facebook, Tweet it! Stumble it! Digg it! Your friends can discover the link in their notifications, and voila! more traffic redirected to Etsy. Social media is an indispensable tool for growing businesses, who want their followers to discover, consume and engage with their content effectively. And to that end, the content strategy must be rich and should allow the recipients to coherently convert from content to conversation, from conversation to relationships with the brand or company, from relationships to potential businesses, and from businesses it to ROI. To achieve this SMO must centre on generating dialogue, influencing collaboration, effective segmentation, targeting, and focus on personalized customer attention. At the end of the day social media marketing requires you to be socially active virtually. Web users no longer look for information with the sole expectation of achieving just results. They wish to interact, connect with the results before they form their opinions. They visit pages that their friends recommend and click on shared links. With this degree of personalization the brand needs to come across as real to the consumer. In this regard specific keywords and links is the new moolah vending strategy for SMO.

Thus when a searcher brings forth a query on a search engine, the result is displayed along with matching ads that redirect him to further resources on other websites. In a world of social media marketing strategies lost – Content is the newfound ‘Holy Grail’.

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