Facebook is Changing, Again!

Posted by on Apr 16 2013 | Facebook, Social Media

It was just a year ago that Facebook introduced Facebook Timeline as a brand new concept. It was a concept that people either did not understand at all or misunderstood to a large extent. Now that most accept and admire the Timeline for its utility and beauty, Facebook is up to introducing a new change.

The focus is on making your profile visually more appealing. You might revolt against the change though, for it is difficult to accept all formats, designs and structures that Facebook introduces. However, you can’t deny that you are desperate to know the reason why what is being done, is being done. It’s time again, to brace yourself up for another face-lift brought to you by none other than Facebook. Here are a few things that the new Facebook brings for you:

The New News Feed

Facebook as a social media platform is moving towards becoming truly digital and smart. An important aspect of the new design is on the News Feed. The improved version of the News Feed is going to be more like a newspaper. Everything will be arranged and sorted in a chronological manner. On the basis of the posts and articles that you have liked before, Facebook will suggest trending topics that might be of interest to you. It was in 2011 that Facebook started working on News Tweaks. Finally, it has come up with a better strategy.

Bigger and Better

Facebook is trying to bring a bigger and better visual experience to its users. The maps, the photos, the images – everything that is a part of visual appeal will be bigger in size. The central focus, however, will be on pictures, videos and other creatives. Here is a piece of good news for those who wish that nothing about the cover image changes – Facebook has not made any change to the format of the cover photo feature.

Graph Search Header

Those who are wondering about the recently introduced graph search should be happy to know that the new Facebook will allow its users to use the Graph Search option.


Are looks everything to the new Facebook design, you might ask. The answer to your question is definitely a ‘No’. With its new design Facebook wishes to prepare for a large mobile market that lies ahead. Are you game for the change?

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Outdoor Advertising: Making the Mark

Posted by on Nov 26 2012 | Advertising, branding

Advertising has broken its conservative moulds long ago and keeps doing that every single day. With the advent and flourish of outdoor advertising in the last decade, this has become one of the most appealing ways of wooing the customer. Marketers do not like to tip toe around the idea but take it full on, making the most remarkable statements through a few exemplary takes on outdoor advertising.

Let’s have a look at what it takes to make the mark:

Point of Interaction: For outdoor advertising, the point of interaction makes a lot of importance. There is no set formula, for the advertising may appear on a billboard, a local transport, a building or any unconventional space. However, the message should blend well with the space in question.

Creativity Factor: There is no argument that outdoor advertising allows for more creativity. Given that the space is not confined to an A4 size magazine sheet or a 30 second commercial, this one gives plenty of opportunity to experiment.

Attention All: It definitely gets all the attention. For the sheer reason that outdoor advertising takes on a bigger space and makes a larger than life statement in an open arena, it grabs the eyeball. In fact, it becomes as unavoidable as the online pop up ads. So, one is not going to miss out on these, while driving back home or even inside an elevator.

Cost Play: This one works well for the advertising budget. Considering the exposure time and investment, deciding for an outdoor display of product or service idea is a cost effective deal.

Long Stay: Outdoor advertising makes for a perfect setting for a theme based campaign, run in series. People are more mobile and it is more likely that they come across the advertising while on the move, thus, giving the campaign the much needed exposure while it makes for a longer impact.

Delivering a product message has never been as competitive as in the present-day context. So, how can a brand really stand out? How can it truly create an impact? How much should the brand spend? With a splurge in digital marketing as well, brands have a lot to experiment with, when it comes to creating a unique space for themselves!

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Ideas for Blog Monetization

Posted by on Nov 02 2012 | Blog, Blogging

Blogging has gained a religious following among the digital population and has apparently become their new vocation. The potential of a blog is limitless if it has something useful and unique to say. You can also make a decent amount of money from blogging if you  do it the right way. Below are listed some neat tricks which can help you to transform your blog into a rich income source.

1.       Place Ads: This is one of the most common ways to start generating revenue from your blog. You can sign up at Google Adsense or any other another network to get some ads placed at your blog. If your blog caters to a niche audience and has a decent following then you can also sell the ad space of your blog at business forums, online communities and other groups. 

2.       Go Affiliate: Affiliate marketing can generate a fat stream of revenue from sale commissions. You can put up links of products and services that are relevant to your blog. There are various affiliate network programs which you can opt for such as Amazon, LinkShare, Commission Junction and Click Bank.

3.       Paid Reviews: You can post a review of a product, service or a company on a blog and get paid for it. However, you need to be picky about the reviews you post as you might risk losing your blog following if your post irrelevant/false reviews. You can work your way around business forums to find such opportunities or can also try websites such as ReviewMe or PayPerPost.

4.       Donations: Many blogs earn a lot of money just from donations of their followers. If you are providing very useful and informative content, then you can certainly ask for donations. You might be surprised by how generous your followers can be.

 5.       Sell Something: You can always use the conventional method of making money. Sell any product or service that is relevant to your blog. For eg. Sitcom and movie fan blogs make a lot of money by selling merchandise and other collectible items.

Do take into account that any of the methods listed above will only work if you have a decent amount of traffic on your blog. The first step of monetizing your blog is putting up original, interesting and informative content on the blog. If your blog has some substance to offer then only it can be monetized. So, make sure you use the right resources to create impactful blog content.

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The Changing Face of Facebook

Posted by on Oct 22 2012 | digital marketing, Social Media

If this was not a marketing kill then what else is? Facebook did that to Orkut long before the frontrunner even knew that it was being threatened by the former. Starting from a dorm room experiment to having 1 billion users on their social network site, Facebook evolved and how!

The site continues to astound and keep the users engaged with new features. There’s no bargain on that. The minute the feeling sinks in that the site is losing the user ‘connect’, we have something bigger and better. It is just inevitable here to share some of the aspects that made the users stick around for more.
Timeline: Facebook knew from the beginning that the site is just as much about digital socializing as it is about self representation and what better way to do it than by chronicling the events of your life. This led the brand bandwagon to hit a new social network marketing formula.

Integration: Facebook made the user engagement happening with apps but it gradually went ahead with integrations. From Scribd to TripAdvisor to Bing, Facebook integration now allowed the users to share notes, search and even plan a journey, when they feel like it.

Video Chat: The Facebook and Skype integration gave the users the leisure of video chat. This in fact was quite an event that took place when Google dropped the bomb with Google+. The former sure was ready to take on the competition’s attack and nicely so.

Subscription: This was something quite ‘awaited’. For people who sought the friendship status but were not successful, could now subscribe to the posts, allowing the community to grow and seek out more acquaintances.

Photo Albums: This has been one aspect of Facebook which has been constantly innovating. With increasing pixel sizes, easy navigation, tagging and bigger views, Facebook photo features are a revolution and are definitely a popular category amongst users.

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Animation gets Real

Posted by on Oct 20 2012 | Cinema, entertainment industry

Animation gets Real

There are some things in the world that we are biased about mostly because of their ‘not-so-real’ status. Admitting to that, it is a given that very few of us like to take animation for anything serious, even making a statement. True. Animation is something inanimate put into action and is mostly for the purpose of humour, but why should that come to limit the possibilities of the medium?

It is hard to know how many parents are thankful to Walt Disney, but they don’t really take animation for serious stuff. This definition has come to redefine itself by some of the creations of past few years. The movies have not only questioned societal norms but unusual genres and not to miss out the superior technology. Animation in fact has questioned and brought more ‘life’ to reality, with the films trying to get closer and closer to the nuances of something alive and less fictional.

Persepolis: The mix of a graphic storyline merged with animation, this film brings the point of view of a young Iranian libertine woman, who sought freedom of thought when her society was struggling with religious turmoil.

Mary and Max: An interesting representation of clay animation gives Mary and Max that magical feel. The plot that layers the emotion of two lonely souls set apart in different continents learn to deal with life through letters.

Fantastic Mr. Fox: Imagining the furry beings of your closet coming to life is the ultimate effect of this one. Working on the techniques of stop motion animation, this is a story of a shrewd Mr. Fox, who decides to define his freedom by outsmarting humans, sending out quite a message.

Up: Nobody talks of the old anymore but animation does. A septuagenarian Carl decides to take a trip and manages to do that by flying along with his home on balloons. The movie captures the plot with the effects of photo realistic animation at its best.

Frankenweenie: With Tim Burton’s direction and a perfect setting for the mysterious mix of graphic, gothic and animation, this one is to be watched for the amalgamation of stop motion and digital animation.  It is more a work of ‘difference’ than just a new-age adaptation to Frankenstein.

There is no better conclusion to this list, which is always under construction. To that effect, these are only a few master pieces out of the animation box but for the ones who think ‘it’s not quite worth it’ are missing much.

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Music in Advertising – Hear it and Buy it

Posted by on Sep 26 2012 | Internet Marketing, Online marketing

Music only exists in digital form in the contemporary realm. The vogue of CDs and other recording formats is also waning as music is mostly bought though online stores. This phenomenon started in the early years of the 21st century with the opening of iTunes store. Music is now available on the Internet in universal formats such as MP3 which can be easily accessed across all platforms.

Buy One, Not All

Advertising techniques for music has also undergone a major shift.  Unlike before, one has the option to purchase songs individually rather than the whole album. This not only proves to more economically viable but also more efficient. You can also rate the songs which helps other customers with their buying decisions. Most online music stores also feature songs that are most downloaded and top rated. These lists also play a critical role in influencing the decision of the buyers.

Listen Before You Buy

Music stores also offer the option of listening to the preview of the song before actually purchasing it. The preview of the song serves as the advertisement for the song itself. The major advantage of online music stores that they provide access to a humongous collection readily. The music is organised under genres which you can access as per your taste.

Get Recommendations to Get Music

Advertisements are also projected in the form of recommendations. Online stores generally keep a track of your purchases and recommend songs on that basis. Users can also post reviews for songs and share their views about any song, album or artist. Online stores also serve the function of social media as users can interact and share their interests and ideas.

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SWOT Analysis for a Great Marketing Campaign

Posted by on Sep 24 2012 | branding, Social Media

It would be just relevant to talk about SWOT at a time when brands are flooding in the digital space to leverage on the online customer base. For every business with its online presence, it is important that it is making the best use of the social media space. In case, if things are not looking up, then, it is time to sit back and do the SWOT analysis.


  • Efficient media planning to work out the social media campaigns are in place. This allows the management to assess the situation and then go ahead with the launch.
  • Deep market reach is crucial. The number of customers who are actively involved with the social media platform will help boost the business.
  • Thorough understanding of the media tools and the metrics to measure the success of campaigns are acquired.


  • The problem with not having the right resources which help build the analytics behind a campaign can be a major problem.
  • Another hindrance could be with maintaining the effectiveness of the campaign on the networking site. If the right impact is not made, the campaign loses its grip.
  • Not having the support of the collaborative team on the subject of social media campaign can be a hurdle too.


  • Moving out of the comfort zone and interacting more on the digital space is important. It acts like food for thought for business to connect on different platforms like Facebook, Twitter or Linkedin.
  • Exploring the customer base is another option to go for. Promotional offers help grab attention and drive traffic to the source.
  • It becomes absolutely essential to have partners for sponsorships or shared spaces on the digital medium. This gives campaign a broader coverage.


  • It is important to question the strategy before taking the plunge. Is the campaign going to benefit the existing company profile?
  • Though trying to make a mark in the space, the unavoidable threat remains from an established player. So, check if you are better equipped to take on the counter attack?
  • Campaign sustainability is a big issue. The slightest of fault in message strategy will take the toll on the brand.

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Writing for the Web: 4 Things to Remember

Posted by on Sep 17 2012 | Web Content Writing

We often come across the saying that “I was born with an IQ but education ruined it”. Whilst in most cases it has been proved true that no formula picked straight out of the books has ever worked in reality, it is surprising how true it is with writing as well.

Paradoxical as it may seem, the length and breadth of an essay that made literature students fetch copious marks, are insignificant in practicality. Since the industry, today is rooted in a virtual platform and writing has taken a digital form, certain rules of writing do not work.

Writing for the web is not a rocket science. However, like other forms of writing it abides by its set of rules, too. Below is a list of 4 main things to remember while penning for the web:

  • Redefined Reading: Only 5% of the entire population on the web would be actually reading it. Well, this may not be true in case of e-books; however, as far as websites and other sales related content is concerned, people on the web “scan” the text. Also, people tend to read 25% slowly on the web; therefore, the content on the web has to be 40%-50% shorter than its print version.
  • Information Redefined: Let’s face it! No one is looking for pages and pages of content containing running text. Overloaded with content, information, data and mails 24*7, all that one is looking for at the end of the day is a bang-on solution for their search/problem. If your content can does the tricks in 10 seconds, it will not take more than a minute for the user to get an understanding of the remaining content.
  • Voice Redefined: It’s all about writing the way you talk. The only form of voice that works on the web is “interactive”. It is the only way to draw audience attention and encourage information sharing, which is the ultimate goal of web content writing.
  • Text Redefined: Crisper, crunchier and much more concise, text for the digital age has to be redefined to fit the small screen of your systems and mobiles. The text has to be focused on the message – to communicate.

When you are writing for the web, you are inviting international readership. Standardization of content, therefore, becomes extremely important.

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Repurposing in the Digital Age

Posted by on Sep 13 2012 | Content Writing, digital marketing

The digital age brings with it many irresistible evils, one of which is the ease of copy-paste of content freely available on the Internet. With regard to the amount of knowledge that the digital age has made, it has become so very easy to share collaboratively, I often thing what use is adding any more information when a lot is readily available to be used over and over again. Someone correctly said that “in the digital age, it’s not plagiarism, it’s repurposing”.

Speaking in the context of writing, one of the biggest revolutions that has ushered in is easy availability of copious information. We don’t even know how much text is within our reach. And here is the problem. The biggest problem that most of the writers are facing today is, not needing to write any more any longer. It may seem as the biggest paradox ever, but it’s true that with the diminishing need of having to write content, the content writing industry today is at its peak nowadays.

The focus today is just not creating content; that, the homosapiens have been doing since ages. The concern for the industry today is to negotiate the information that is available in a humongous quantity. Imagine how difficult or challenging it would be to create 20 writings on the same topics. The task ahead of writers is towering. Writers across the globe share the same content pool and creating different versions to save the work from being tagged as “copied” is smart art.

The ‘unoriginal genius’ should not be mistaken as someone who remoulds content intelligently. That definitely is a leverage that is available to them. Young writers can’t be stopped from taking cues from the given content pool. Repurposing the information according to your need has become essential. Almost everyone does that. Students do it. Writers do it. Damn! Even lyricists do it.

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Traditional vs. Digital Marketing: 5 Reasons to Shift

Posted by on Aug 18 2012 | digital marketing

The concept of Marketing was originated to suffice for the need of a more intelligent and effective system for the delivery of services and goods. The concept still holds good but the modalities of its application have undergone a major change. With regard to the contemporary information age we live in, traditional marketing techniques have gradually given way to the need to market your product/service digitally. Read on to know why.

  1. Engaging the Customer: The cardinal principle of marketing is to engage the customer and keep him engaged. Whilst traditional marketing methods have proved to be effective for this purpose, they are more or less passive in contrast to digital marketing. Digital marketing enables you to engage your customer on a much more intimate level. With social media, customers become an active member of the whole marketing communication process, enabling the marketers to establish a genuine rapport with them.
  2. Seamless Simplification:  Unlike traditional marketing, the reach of digital marketing is not limited by geographical factors. The development cycle for a digital marketing campaign is fairly short and campaigns can be launched without much ado.
  3. Individualised Approach: Via digital medium, you can specifically target your key demographics. Social media enables marketers to segregate the audience up to an individual level, as they have the access to the preferences, likes and interests of each person. Adding a personal touch goes a long way in terms of Customer Relationship Management (CRM) – a key tenet of marketing.
  4. Micro View: It is exceedingly simple to project and analyse results with digital marketing campaigns. As results are available in real-time and with every possible detail, it is possible to adopt a highly analytical approach with digital marketing.
  5. Instant Feedback: Through traditional means it is almost impossible to gain feedback of the customer instantly. With instant feedback, digital marketing can help you identify and counter the shortcomings of the product/service which is crucial for a long term success.

Owing to the increasing dominance of the digital world over the real one, the past has seen the birth of many brands through digital marketing. “Digital” is the language the contemporary generation seems to conversing in and it will only be natural for the marketers to communicate with their audience in their colloquial language.

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