Creating a Unique Identity with Your Company Logo

Posted by on Nov 07 2012 | branding, Logo

A logo is a valuable asset to the company. It makes people remember them and therefore a logo is regarded as more than just a visual representation of the company.

While designing a logo, the set of skills required go beyond the conventional graphic designing. The 5 things to keep in mind are:

Initial stage: While the logo is in the initial stage, there are sketches to form a basic understanding of the logo and the application of balance to make it appealing. During this stage various ideas are generated but each should be kept in mind to progress further.

Use of Colours: Colours come in a variety. A clever use of a combination of colours can be powerful and can create a bigger impact. While choosing colours, the visual appeal should always be pleasing, too much brightness can repel the person from looking at a logo. The logo should also be able to look appealing while in grayscale or black and white.

The Right Typography: While designing the logo, the type should be in harmony and should be readable when scaled down. The use of custom fonts can create a larger impact as they stand out from amongst the overused common fonts.

It is all about the Size: A logo is all about the size. When it comes to designing a logo, it should look good in all sizes. A cluttered logo will lose its purpose when scaled down. A logo should also be in as much vector form as possible.

The Level of Details: A logo should be simple and elegant. The present tools have many effects that can be applied to the logo. Too much detailing can make the logo bulky and will also make it harder to work with since resizing it can become difficult.

Designing a logo is an essential step towards creating a unique brand identity. Not only do you need to choose the right combination of font, colours and details, you also need to make sure you have chosen the right designer to create that impactful logo!

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Making of a Good Tagline: What it Takes

Posted by on Nov 03 2012 | Advertising, branding

No matter how innocent it sounds, a tagline can be just as lethal as a Samurai’s sword. It is all in the tactics of building it. The most basic being its essential connection with the brand it is to sell. It is hard to wonder because for a large part of its audience, it becomes a catch phrase that stays on the tip of the tongue. In fact, in a lot of cases, it becomes an instant signifier for a brand and an alter ego. So, what exactly should be the ingredient for a good tagline?

A Simple Thing

Language is the trick and so is the right grammar. The gist is that the tagline should never become too long; rather, it should be simple in its vocabulary. By any means the idea should go across and must not be lost in translation.

Tickle a Bit

This may not stand true to all brands but for some it can do the magic. A little bit of humour is appreciated by everyone and brands like to play on the idea. A humorous tagline can have a universal appeal and reach out to a wider audience. However, a brand should also not go overboard in this attempt.

How True

A tagline’s association with the brand is important and this is about blending well with other elements of branding like the logo, mascot, etc. Apart from that, the brand essence should reflect in that clever one liner which would grab the customer’s attention.

Product Promise

A tagline becomes a brand’s spokesperson in more than one way. This means it should impart a subtle message of the promised service or product benefit. Brands like to work with a lot of ideas in this area but a plain vision of the company can also become a tagline like Sony’s ‘Make.Believe’. Here’s the story:

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How to design a logo

Posted by on Oct 09 2012 | branding

Logo projects the identity of a brand to its key demographics. It is essential that the logo represents the ideology and principles on which the organization is based on. Logo also helps to make an association of the brand with its consumers. Below are listed some of the things that are to be kept in mind while designing a logo.

1. Simplicity: A cluttered logo will never make a strong impression on anybody. A logo should have a simplistic design which should be visually appealing and easy to interpret.

2. Use of Colours  Irrespective of how creative is the image you want to project, it is not recommended to use more than a few colours. Use of too many colours in a logo can be distracting and could beat the logo’s purpose.

3. Unity: All the elements of the logo should be arranged in a manner that they reflect unity and communicate oneness of purpose.

4. Brand Image: The logo should aptly convey the image/ideology or philosophy of the company that it represents.

5. Uniqueness: There shouldn’t be even the slightest trace of similarity between logos of two different companies such that it leaves any space for confusion.

6. Placement: Once we are done with the designing bit, a thing that has to be taken care of is the placement of logo. One often comes across brands which have their logo placed at the middle of the header. Contrary to what the logo makers might think, it is a wrong strategy. Users have the tendency of looking at the upper left had corner of the brand page or a website. Thus, placing your logo at that location would be the most ideal thing to do if you want your logo to stand out.

After its brand, the logo is the face of a company. It conveys a lot more than what a layman could possibly imagine. A logo gives expression to the values and beliefs that the organization is built upon. Many a companies that we know today are rather recognized for their smart and creative logo designs. Take for example McDonalds that talks about an entire history devoted solely to its logo.

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Logos –They Tell A Story

Posted by on Apr 26 2012 | Advertising, Online Reputation

Logos have always managed to create a place for the business in the corporate world. These tiny little symbols hold the power of making an enormous impact on the entire macro-environment of the business. Some of the most well-renowned and impressive logos that represent great companies today have a unique story to tell. Thee logos were never conceptualized in the way they have been perceived. Nevertheless, they are a tremendous hit. Here are a few

The McDonald’s Logo: The M here was never meant to be an M. It was rather an arc that was at the time of the conceptualization of the idea, was used on the sides of hamburger restaurants. The logo however, became popular as the M representing McDonald’s and since then is communicating the same view.

Adidas: Not only the logo of brand Adidas speaks of a story, the name to is an abbreviation that a few know about, Adidas stands for all day I dream about sports. The symbol or the logo of Adidas represents the peaks of a mountain that represent future growth.

 Sharp: This Japanese company has a logo communicating only its name. However, this simple logo too clearly conveys its essence to the world. The font that has been used in the logo has sharp edges and a sharp color. The name of the corporation itself comes from the product that it sold during its incorporation, which was a mechanical pencil (the Ever-Sharp).

The above cited examples give a clear vision of the power of a logo. Perception also plays an important role in what a logo communicates to the outer world. Logos hence can be considered as a powerful business tool that holds the capacity to attract customers.

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