500 million – that’s the number of users Twitter boasts of on this date. Like most of social media, Twitter comes free of cost (there is an option to pay though) and not using it as a business tool would be missing too big an opportunity. Whilst owners of large businesses have got a hang of Twitter as a marketing tool, many small businesses are still trying to catch up rather than keep up.
So what do you need to dig out maximum benefits from Twitter:
Start Trending: Twitter hashtags are a way of spreading the word. They get your business in the loop, by not just creating news, but also by bringing out the opinions of the commoners with regard to your business
Listen to the Feedback: You would find a lot of Twitter users giving their opinions about a certain product. Feedback must serve as an eye opener. Having said that, it won’t be recommended that you accept every criticism coming your way (as most customers have tendency to take out their rants at the slightest sign of trouble).
Conversations: You can take it a step further by getting involved in 2 way conversations. Hire someone who can directly take the user queries/complains and responds to them promptly.
It’s all Real-time: There is no better way of making your offering go viral than Twitter. Everything happens there and then. You launch a product, you tweet about it, and they will know about it. With platforms like Twitter, there is not even a nanosecond of a gap between the time of initiation and the time of going viral.
Avoid Aggressive Marketing: Now that you have garnered a fair number of followers, don’t post tweets regarding your promotions and offers only. Aggressive Twitter marketing will not bring more followers to your Twitter account, which would be lost in social media universe. Users don’t need too many reasons to hit the ‘Unfollow’ button and you are giving them one. Post tweets that have some sort of connection with your offerings but at the same time are interesting and worth retweeting.
With Twitter, it is even possible to get your small scale business boom like a giant. As an active social media platform, the bird-like marketer carries messages from where they start to those who relate with them, in less than 140 characters – Perfect retention and attention tactics. Beat that!
Image courtesy userinterfaced.com