Pinterest for the Dudes: 4 Ideas for the Guys On Pinterest

Posted by on May 28 2013 | Social Media

No one knows when and how Pinterest became a social media site for the fair and the homely( not literally). Probably it had something to do with the marketing and product positioning, but it’s kind of difficult to understand the kind of stereotype that surrounds Pinterest. Men don’t want to be associated with something that has everything to do with pictures and posters. They don’t want to be a part of the kitty party planners and home decors. But isn’t that exactly why Pinterest was created – so that men don’t have to be a part of the girlie rigmaroles. There is, however, a reason to argue that that Pinterest is a gender neutral social media platform. You just have to be creative enough to find your place, five of which are listed as follows:

  1. Memes: For those who don’t know what memes are – ‘y u no Google memes’. Surprising one of the top most searched queries on the Internet pertains to these funny little one lines. From hilarious to sarcastic, memes are Pinterest classics, for guys to flaunt their collection unabashedly.
  2. Motivation: You don’t really have to be a sucker for sib stories, but motivational pins sell well on the platform. They will get you a lot of fan following, especially from the opposite sex. Even if it is just about the impression, your motivational pins will not fail to do the trick.
  3. Gaming: Let’s face it; games work like a magnet on any guy. Even at 40, you’ll see them happily speeding their car in a video game and beating anyone who tries to temper with them. Pinterest is a great platform to search and organize the games that you wish to get your hands on. Put in some extra effort and you might get a whole bunch of buddies to play with via Pinterest.
  4. Food: Needless to say, food cannot be categorized on the basis of gender. For the men who love to treat their taste buds and try classic cuisines every now and then, Pinterest is a delectable platform.

Once you are there, pinning-up interesting ideas and jokes on boards, it will be an experience worth changing your mind, or at least your opinions.

Image Courtesy : wordpress.com

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5 Ways to Improve Content Marketing for any Business

Posted by on May 06 2013 | content, digital marketing, Online marketing

Content marketing implies gaining a substantially higher following on online platforms, with an aim to benefit business.

These five techniques will help to uplift the performance of your web content and social approach.

1. Allies
Symbiotic functioning for mutual achievement of goals is effective. Website partners exponentially increase visibility and improve ad impression, as well as provide better page rankings.

In content marketing, a potential business partner can be from another industry, but should merge with a common ideology. For instance, a website of footwear reviews would team up with a foot care specialist or footwear store.

A few criteria for choosing a partner are:

  • They have considerable traffic and cater to needs of a similar demographic in a different manner.
  • Feature articles, guest posts, and alternative methods to enrich content visibility. Trade guest posts, run product features, and seek creative new ways to expose your content to a broader audience.
  • Utilizing online means to implement relevant advertising that boosts audience segmentation and target acquisitions.

2. Platforms
Establishing a presence on every social media site, is a waste. Building and developing the same on Facebook, Twitter, Google+, or LinkedIn, should be done in addition to using referral sites and fresher networks where exposure is higher. Inbound traffic and search engine rankings improve when sharing buttons are available.

Produce content ideally suited for newer platforms of huge referral potential. For instance, Pinterest is image specific. Creating top-quality visuals with artful or creatively witty copy would work well.

  • Refresh your existing content by transforming each form into another periodically. For example, turn a past blog post into a video or a past video into a single visual graphic of data.

3. Audience Empowerment
Giving the audience this ability means getting them to work for your cause. Content marketing means allowing the audience to keep the campaign alive as it permeates different levels of the market. Nike, with the #makeitcount campaign, for instance, superbly carried out this requirement.

  • Allow audience to communicate through the brand. Sharing any information is encouraged and appreciated. It helps build brand reputation and goodwill among consumers.

4. Earning Share-worthy Status
Simple language, a casual and assertive approach, and insights on trending topics, all attract fundamental human actions towards content marketing.

  • Streamlined content, which requires a glance to gain a gist.
  • Using confirmations of online shares or hosting a sweepstakes for most shares from a first level.

5. Extract Useful Data
Uncovering facts about the habits of the target audience, their rate of engagement, participation, and preferences, depends on analytics and scrutiny of data. With the help of online tools, this can be done easily.

Content marketing requires comprehensive effort and purposeful performance. Including these five strategies along with social modes enables faster goal realisation and revenue generation.

Image courtesy patyswizzle.com

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Grab the Bulletin by the Horns and Pin it

Posted by on Apr 15 2013 | digital marketing, Social Media

Staple members of the social marketing stronghold are undoubtedly Facebook and Twitter. However, since its inception in 2010, online social bulletin Pinterest has outdone Google and even Twitter in terms of referral traffic and client conversion rates. If you’re contemplating the business possibilities of Pinterest, here are a few points that will get you pinning for more.

 

What it is

It allows sharing photos on your own virtual bulletin board, managing them, and dotting them with either pins or images. It entails boundless possibility with pinning and repinning your distinct images as well as those of other related ones.

Being highly socially addictive, users engage in fun, and gain greater recall by simply posting interests while the visual presence ratifies the business or brand.

Pinterest for Business

With about 40 million users currently, the amazingly substantial traffic provides a fantastic platform for business communication with customers, existing and potential. In addition to being a free platform, it is connectable to both Twitter and Facebook, meaning that when a user pins or repins your images, it reaches those websites as well.

Target Audience

Businesses that cater to young women have prime position with over 80% of the user base consisting of females, between the ages 18 to 40. If senior citizens are the required demographic, the less tech-savvy would not be conducive to promoting products meant for them.

Content

Being a visual website, the pins depend highly on aesthetic and appeal to the user base. Clothes companies and style-based firms of design and sports would do far better than others who would still be able to increase their own website traffic and brand awareness with the multiple business possibilities of pinterest. Marking related content is also crucial, as it displays a wholesome reputation of covering the areas in your industry, to encourage repining and sharing. Additionally, attaching personal preferences helps to draw a larger crowd and extends the scope of the brand and its composition.

Conclusion

This visually driven social media website is constantly growing and holds the third position for traffic created. This is only one of the business possibilities on Pinterest that are freely available to utilize in a proper manner. Including guest contributors, organizing contests, and creating catalogs helps to add depth to your business presence, which through pinning, will escalate rapidly.

 

Image courtesy webranx.com

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The Myriad Colours of Social Media

Posted by on Mar 26 2013 | Facebook, Internet, Social Media, social media optimization

Colours – They remind you of two things – the joyous festival of holi; and, the uninterrupted, essential variety of life. Take for example social media. There is absolutely no dearth of variety in the purpose and usage of these platforms. You have the red queen Pinterest, Blue bird Twitter, a blue and white journal Facebook, and many more ways of keeping entertained. Social Media indeed is motley of interesting ideas to draw from. Each platform, however, has a USP. The confluence of connectivity with social media is an interesting development that the Internet has witnessed.

The world today enjoys many facets of this platform. There are innumerable social media platforms waiting to be explored. Not just that – there is a lot that you can do with and on each of those platforms. Even though you are doing a number of things on social media, there are a number of activities that you can take up of which you don’t even have an inkling of idea about. Finding a job, learning a language, chatting, dating, keeping in touch – all can be done through a single social media platform. Here are some variants of is worldwide usage:

  • From Black Churches to Everyday businesses, every organization makes use of social media in a manner that suits them. Have you ever heard about a court room trial being tweeted about? That’s what Courier-Post did once.
  • Another important aspect of social media is that it thrives on change. Since technology is the base of every social media activity, a small change in technology can open a number of avenues in the periphery of social media.
  • Varied social media platforms are suitable for laptops and desktops. With the invention of smart phones, using social media platforms like Twitter, Facebook and Pinterest on phone has become feasible.

While the four main slices of the social media pie can be divided into video updates, test updates, photo updates, and content updates, there are many other things that social media has made possible.  Think Farmville for example; apart from the fun and enjoyment that it provides, the game teaches a lot of farming. With social media, be a little creative and a lot creative, to realize all the facets of the platforms.

Image courtesy seelevel.com

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eBrands and Social Media

Posted by on Mar 23 2013 | branding, Facebook, Social Media

From the day Facebook allowed brands to have their exclusive presence on the social media platform, brands have started benefitting more. There was an essential need of awareness and a platform where brands can talk to the consumers. This is now met by the social media platforms and they also allow brands for various modes of engagement.

Facebook:  As mentioned earlier, Facebook has given brands the liberty to have an exclusive branding page. This comes with a variety of options that can be added to the brand page apart from the basic information. Brands can get started with contests and bring in more consumers in their circle. However, for brands, an increase in the number of followers on these platforms, also mean an everyday interaction strategy via posts.

Twitter:  Twitter, on the other hand allows brands to take on the interaction in the shortest possible word. Brands should be open to the idea that people may not always tweet the best about them. In such cases, it also acts as a space for a turnaround strategy, taking customer grievances seriously and welcoming them for solutions.

Pinterest:  The branding via platforms like Pinterest is largely based on the visual. It is more like a space where people can window shop your products. This space is still growing and not all brands have successfully utilized it. A very important factor that would work for Pinterest strategy will be with brands opening up to the idea of showcase. The more the impact of products, the better the reach.

There are other mediums like Youtube but then again, not every brand can afford a budget to support a commercial video, so third party sharing may work. At this point of time, social media platforms like Facebook, Twitter and Pinterest come with minimal or absolutely no cost, and give the brand a wider exposure.  It is time to get started and getting social, soon.

Image courtesy digimouth.com

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Pinterest- Pin it to Sell it

Posted by on Sep 09 2012 | Social Media

It should not come as a surprise that for businesses being part of social networking sites, it has now become essential to monetize. If not directly, then at least directing the customer base to the source. Here’s how to do it when you would like to pin your business on Pinterest:

Simply Source: An interesting facet of Pinterest is that it allows the users to have individual pin boards where they can pin their favorites from across a variety of interests across the web. A business pinning everyday to the board can link up its website to each pin. Thus, the traffic would come rushing if your pin is clicked.

Business Blend: It should be easy to identify if your business is a good fit for Pinterest. The latter is a site that offers platform for businesses that are related to arts and creativity in some or the other form. So, if yours is a brick and mortar business, then, you would not benefit much from Pinterest.

Socialize More: Yes, it is important to move out from your circle and socialize. So, to drive traffic from all ends of social networking sites, one has to actively direct fans and followers from Facebbok and Twitter to Pinterest.

Improvise Ideas: A crucial thing is that the Pinterest board should get noticed every day. So, keep it alive by improvising. Mostly, businesses like to feature new product and running a theme for a day, which is a great idea.

Follow the Lead: Pinterest works like Twitter in a lot of ways. Following the bigwigs and of course, the business that correlates helps a lot. First of all, they already have a huge fan following which helps in enlarging the base for your business. The traffic comes flowing once you are actively involved with the best in the business.

Image source: www.idaconcpts.com

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