Press Release is a cost effective way of announcing a new product, a new service or an upcoming event. Press release writing is different from advertising writing, in the sense that you cannot really brag in press release content.  The content for press release has to state the facts as they are. Sure you can list down the plus points and hide the negative ones, but you cannot use too many adjectives and make the content all fancy.

For press release writing, there are certain things to be kept in mind. The first being the title of the press release. A catchy title is what will make the reader, read the content. If the title isn’t attractive enough, no one will really give a glance to the content. Press release content should be presented in such a manner, that the reader can visualize what you are trying to share; therefore providing a detailed description along with examples can be beneficial. When writing content for press release, make sure you add the sources from where you got the news.  If you are stating statistical facts and figures in the content, make sure that what you share is absolutely correct. Another point which is to be remembered is that, you don’t add jargons in the content. To make the readers, read the content till the very end, try including reasons about why the press release is meant for them. The last important factor of a press release is the news it carries. The news should actually be substantial enough to be made into a press release.

Press releases add a lot of credibility to the product as well as to the company, so it is necessary that the content has the ability to attract the targeted customers.

News release Writing is a company’s effort to catch the hook of publicity by meeting the needs of the journalists. News release or press release is pseudo news prepared by the company about its achievement for the consumption by the media. It is a genuine statement of facts and information but prepared in a form that is newsworthy for the media and in-concern with the general public. The news release is prepared in a proper format with all the requisite information for the news. The release is the reflection of the image of the company so it is prepared with utmost care.

The main concern of the news reporter, who decides the fate of the news item is ‘Is it newsworthy enough to be published?’ and ‘Is it important enough to generate interest?’  If the reporter gets convinced regarding the worthiness of the release then he will publish the news through newspaper, magazine or online methods. A well written news release can help the company increase its sales manifold and give the image a boost, as it is exposed to large masses. People generally trust a news article more than an advertisements that have exaggerated claims. News creates a lasting impact on the people’s mind as a level of credibility is attached to it.

The proper format of press release writing is as follows, if the news is for immediate release it is mentioned at the top of the page following which comes an apt and eye-catchy headline in bold. A subhead elaborating the headline is written beneath the same. It is important that a person uses right key word to grab the attention of the reader.

The body of the release includes paragraphs with the most important information at the beginning generally in the first paragraph itself. A release also follows the pattern of the inverted pyramid where the highlight of the news item is kept at the top. The remaining paragraphs of the release explain the details and provide facts and quotes. The concluding paragraph elucidates on the company’s activities and achievements. Contact information is also added at the bottom of the page for the reporter, in case he needs to find more information about the company or the activity.