Every business in order to sustain and develop needs professional writing services. Be it for digital advertising or for print, the writing process must be efficient, relevant and reader friendly. For this purpose, many entrepreneurs, website owners and marketers are on the constant hunt to find out competent writers that are able to bring in the quality content that attracts traffic, persuades and sells. A necessary financial investment, it offers long term advantages in terms of increasing business sales and saving time.

Digital advertising markets are supremely aggressive in India, popular for delivering the most creative content in the whole of world. Here is how you can hire professional writing services in India-

• The Freelance Writers -Hiring freelance writers gives you the freedom of whom to choose, when to choose and who to choose. Here, you can hire a writer on project basis and need not get into the other agreement formalities.
• Outsourcing Content - Outsourcing content on the web is a result of more and more writers willing to take up projects on different subjects and from different parts of the world. But, while outsourcing the content, make sure that you check on the qualifications of the author.
• Hiring a team of Writers – If you are starting a new business, you need a team of content writers to help you build a strong web presence. You can hire content and creative writers by yourself through job portals or hire a writing firm to help you build a community. Many such firms also provide other specialized services such as SEO Copywriting, web designing and development etc.

There are a number of such professional writing agencies in India that specialize in working for international clients and provide top notch content to all.

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New age professional writers besides having to fight the uninterrupted melancholies of writing by the rules at work also have to confront an ever increasing urge to throttle the all knowing client whose creativity starts and ends with C for ‘convenience’. With microblogging becoming the mode of communication for the better part of the population online, professional writing is being relegated to the dusty corners of a yesteryear typist’s den.

The professional writer is realizing that his words are not just meant for reading and remembering anymore, they have to quickly enter through the reader’s eyes and sculpt a mini-second long nook in his mind while the second word is already shoving its way through after. Each word and the impact it creates lasts a nano-second in the brain before the reader unfailingly ‘moves on’. Like SMS breakups, the reader’s urge to move on is so strong, that you’re a self professed net-o-bard if you had the visitor on your page for more than a minute.

Writing is increasingly becoming like any other experience of today- good writing has to have an instant impact, great recall value and as direct as communication can be- the indulgences of reading, perceiving, analysing and then pondering are the luxuries of a few and chosen.

If authors can now write 140 character stories and create a dedicated network of readers following their work like gum on paper, your reader is obviously progressing to an experience of the ear. The aural delights of a piece of writing are clouding the visual (AND sensual) experience of holding a book and turning pages thanks to e-book readers/i-pads and other ‘they-that-I-don’t-want-to-name’. What stays is what you liked ‘hearing’- the sound of a word, the way the reader read it, or the manner in which the last syllable of the word wraps and snuggles into the word- case cited- try the word ‘mollified’- the ‘word experience’ is like you met a small kid in a polka dress that suddenly grew up into this clot of anger and lunged out at you. You’ll never forget this word if you remember how you heard it in your mind.

These were tricks that we played in school to remember new words- but the new age readers are following a very similar pattern in identifying content that they liked hearing or want to hear about, so the professional writer is combing through his vocabulary with the sharpest teeth to extract words that will have a sonorous experience for the reader. What will hold your reader back is not the macro picture of what you were writing about, but the micro of what you said, how you said it, and how did it ‘sound’. So now you’ll have opinions gushing galore- everybody has something to say- what matters is how you said it. A great opinion will lose to a ‘soundly’ put opinion- try posting a comment on a recent movie you watched and see what catches the maximum attention- your general opinion of the movie (the thought behind this opinion) or the words you used to describe it. While ‘cool’ will get 7 responses, ‘riveting’ will get you none- you must be kidding yourself if you thought that’s how one word movie reviews were described!

Play by the ear, to the ear and for the ear, because your audience which was once a reader, will switch channels right now!

It’s late in the evening, you’re inside your content writing office, sitting on your content writing chair and screwing your eyes in concentration at your content writing computer. As a polite reminder, your boss IMs you that the client needs his articles ASAP (translated to ‘now, if not sooner’). You look around wildly, seeking some much-needed inspiration in vain; your mind seems to be running weary circles while your eyes gaze glassily at the screen. Yes, you’ve hit the dreaded writer’s block.

Professional writing demands consistency. As a writer, your job is to regularly churn out content that is similar in terms of tone, style, quality and quantity. “Be like the tortoise, not the hare,” as some stern seniors would exhort the rookie writer. But that’s something easier said than done. At some point, the creative nectar dries up, the Eureka moments you provided your readers are dead as a dodo, and you seem to be using repetitive phrases, words and even article structures.

However, there are some tips to follow so as to salvage something out of your mind-numbing writer’s block. This is no cure-all prescription, but might come in handy during those blank ‘stare-at-the-ceiling’ moments that all writers are wont to suffer at times:

· Scribbling is something that might have earned you a slap on the wrist with a wooden scale during your rug rat days, but as a writer, it is all but encouraged. Whenever a creative thought or an innovatively carved sentence enters your mind, scribble it down and save it for later. These can prove to be your saviours during writer’s drab.

· Infuse variety in your content selection. Even an exotic travel destination like Hawaii can become a mind-sore if you write copies on it every day. Switch to that pending work for Stocks and Investments; trust me, the change will be so refreshing that you will automatically deliver a good copy.

· Use the 3-Source rule. While writing a copy, always have at least three different sources that envisage the subject from distinct angles. This gives a better picture and allows for more detail, not to mention convenience for you.

· Finally, leave that stuffy cubicle for a while! Get out of the office for a few minutes, talk to a friend, have some tea (that sharpener of a writer’s mind!), get some fresh air. It helps, especially for us erstwhile creative folks!

Good content and creative juices do not stick to a timetable; they could happen during a bathroom break or stubbornly abstain despite tedious hours of brainstorming sessions. So, don’t take any chances, chalk up your own Plan B for the next time you plunge down the writer’s block-hole!

Writing content for a website is all about striking the right balance between persuasiveness and capability to convey an idea across. There are many well known website owners who outsource their web content to professional writers.

The reason being their expertise in writing web content both effectively and attractively, paying special attention to Search Engine Optimization needs. Keeping in mind the increasing need of professional writers, many Professional writing Services have come up in the online content domain. However the thing about SEO articles is that even though they are easy to write they are ones that can go terribly wrong as well. If the structure of the SEO article is not right and does not provide any worthwhile information to the reader then it is of no use. The first negative effect of this is that it will leave the client confused and he will have to struggle to find out more about the website or the product.

A customer always looks for something that pertains to him or something that is of his interest, in case he doesn’t find any of these he loses interest. Second negative effect is that the reader won’t be able to see you as an expert in your field. Good content reflects the ideals and the concepts of a company if the impact is lacking the reader won’t be impressed. If you are planning to hire a professional writing service then make sure that the content reflects your expertise and capability. The professional writers should have a very clear idea about the kind of content you expect and as a writer you will have to keep in mind the key writing principles and use them to devise the draft of your content. It might sound like a very lengthy procedure but it will eventually save a lot of time. In the end keep in mind to come up with content that is not only convincing but coherent as well, only then will you be able to lure potential clients.