When launching a new site or revamping an existing one, social media optimization remains the crux, in order to attract an interested demographic and to grow brand awareness and visibility. With these five tips, you can understand and avoid the most common mistakes in this sphere. 

Specifying Domains: This simply means that you should have the favourable option of either http://www.xyz.com or http://xyz.com. Redi­recting the preferable one solves this quickly.

JavaScript and CSS Control: For aspirations of search engine optimization, framework sites that are plug-in heavy have this problem. If cutting down on the script used and the CSS displayed is not feasible, running them through external files will enable faster load times.

Exam­ple: <script type=‘text/relevant-type’ src=‘http:/xyz.com/location-of-relevant-file.js’></script>

Advantages of Sitemap: Using an XML sitemap is hugely beneficial. The tools for this are available online in abundance.

Search engine optimization is achieved by making your pages and website more discoverable as search engines pick them up. It also assigns degrees of importance to different content.

Title Tag Format: While title tags are elements to the page header, they could also be visible at the top, depending on the browser.

It is also the text, which can be clicked as the results appear in an organic search. Not only are they a ranking criterion, but they also influence click-through rates.

Points:

• Title tags should not cross 70 cha­rac­ters, with spaces
• Avoid excessively filling with keywords
• Essential keywords should comprise the start of each title tag

Lac­king or Dupli­cate Desc­rip­tion Tags: Desc­rip­tion tags are visible in search results. They appear below clickable text and are created by search engines, which assign importance, when the tags are not compiled. It is far better to decide for yourself on the information that will be visible to your audience rather than automated decisions, in this case at least.

The possibly worst and most common mistake in search engine optimization functioning is the repeated usage of a description tag across multiple pages. This makes the process redundant and it is better to have blank descriptions for other pages.

Rules of Thumb:

• With spaces, description tags should not exceed 150 characters
• Every page should have a distinct description tag
• These tags should complement title tag keywords.

Gaining an insight into these unpopular mistakes that most websites and businesses make empowers you to succeed, without the impediment of wary operations. Follow these tips and make good on your promise to operate a website with full search engine optimization.

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Search Engine Optimization or SEO as we know it, is the skillful manipulation of keywords in a website content so that it receives a high ranking from the search engines and hence, attracts more traffic. Here are the 5 things one must advertisers and content writers must know about SEO copywriting-

1. The Right Keywords – SEO works on a basic principle- insert the right keywords at the right places in an article. Do a short research and find out the keywords that relate to your business that are most likely to be searched on the various search engines, Google, Yahoo, MSN etc. Insert the keyword at times 3-4 times in your article, in headlines as well as subheads.
2. Analyzing Competitor Websites – SEO is a race of its own kind. It’s your approach towards SEO copywriting that will win you the race. To get it right, go on to your competitor’s website occasionally and get an access to what is making Google rank their website on the top.
3. Title Tags and Meta Description Tags – Title tags have enormous ranking value. Be the attention seeker, if you have to survive in this market and make your links clickable by using unique title tags on every page of your website and optimizing them.
4. Content of an Article – The quality of content must be top notch. SEO copywriting relies on the use of the right keywords at the right places. It may put you in the spotlight for some time but it is up to the content whether you stay there for long or not. The quality of your content decides your customer’s interest.
5. Writing Links – Build links that are perfectly search engine optimized and are reader-friendly. Building user friendly links will enhance your site’s ranking. Also ensure that you get your keywords into the link text.

SEO copywriting can fetch you great results if you get it right. The world of web may be over used, but it is here to stay, leaving the only option to marketers – Grab the attention!

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SEO is considered as one of the most critical steps for establishing a veritable online presence of a brand. SEO or Search Engine Optimization entails modifying webpages so that they can be readily discovered and indexed by various search engines. Read on to know why SEO is indispensible for digital marketing.

Enhanced Visibility:   In order to make your brand more visible on the internet, it must be subjected to SEO. As most internet users use search engines to navigate on the web, it is critical that search engine points them to your website. Sans SEO your website would be relegated to the last pages of the search engine results, where generally no one ventures. The main function of SEO is to enable people to easily find your webpage and therefore your brand.

More Credible: Researches have shown that paid advertisements on the internet are often easily overlooked by people. This further makes SEO even more critical for building a brand. Top ranked results on a search engine seem to be much more credible to most internet users. As the listings on the search engines are unpaid, they naturally seem to be more genuine and relevant to the searched query.

Sustenance: SEO can play an instrumental role in sustaining the brand and enhancing its life. SEO or organic traffic is not something that withers in a day or two. A comprehensive SEO can go a long way in maintaining a strong online presence for your Brand.

In the simplest of words, SEO makes your brand more visible to and on search engines.  In the contemporary realm where the virtual world radically influences the real world, no brand can sustain sans SEO.

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