Social Media is surely is one of the most lucrative and rewarding platforms for promoting any website. SMO or Social Media Optimization involves the use of social networking as well as social bookmarking and news sites to make a website more prominent on the web. Below are some pointers which can help you to optimize your SMO efforts.
1. Make your website SMO friendly: The first of the steps towards SMO should be to integrate social media handles/buttons in your website. Facebook “Like Box”, Twitter stream and bookmarking buttons help you to keep your website alive across various social media channels.
2. Promote Shareable Content: Generating shareable content is one of the key requisites of SMO. Shareable content can be anything that is intuitive, essentially relevant to your target audience and has an element of substance or value in it.
3. Update: You need to be aggressive in your approach to make your SMO efforts effective. You must build a rapport with your audience which can only be done by consistently updating your social media handles at regular intervals.
4. Initiate Conversation: Give an ear to what people are talking about. The key thing to understand about social media is that it is for people and people talk. Take your involvement to another level by initiating and participating in conversations across social networking sites.
5. Analyse: You can better direct your SMO efforts if you keep a close watch on the various statistics and use analytics. SMO warrants a targeted and logical approach which can only be done by taking various all information, facts and figures into account.
SMO can help you to catapult your website into widespread recognition. All you need to do is follow a genuine approach to connect with your target audience.
Image courtesy Web Next Solutions