Grab the Bulletin by the Horns and Pin it

Posted by on Apr 15 2013 | digital marketing, Social Media

Staple members of the social marketing stronghold are undoubtedly Facebook and Twitter. However, since its inception in 2010, online social bulletin Pinterest has outdone Google and even Twitter in terms of referral traffic and client conversion rates. If you’re contemplating the business possibilities of Pinterest, here are a few points that will get you pinning for more.


What it is

It allows sharing photos on your own virtual bulletin board, managing them, and dotting them with either pins or images. It entails boundless possibility with pinning and repinning your distinct images as well as those of other related ones.

Being highly socially addictive, users engage in fun, and gain greater recall by simply posting interests while the visual presence ratifies the business or brand.

Pinterest for Business

With about 40 million users currently, the amazingly substantial traffic provides a fantastic platform for business communication with customers, existing and potential. In addition to being a free platform, it is connectable to both Twitter and Facebook, meaning that when a user pins or repins your images, it reaches those websites as well.

Target Audience

Businesses that cater to young women have prime position with over 80% of the user base consisting of females, between the ages 18 to 40. If senior citizens are the required demographic, the less tech-savvy would not be conducive to promoting products meant for them.


Being a visual website, the pins depend highly on aesthetic and appeal to the user base. Clothes companies and style-based firms of design and sports would do far better than others who would still be able to increase their own website traffic and brand awareness with the multiple business possibilities of pinterest. Marking related content is also crucial, as it displays a wholesome reputation of covering the areas in your industry, to encourage repining and sharing. Additionally, attaching personal preferences helps to draw a larger crowd and extends the scope of the brand and its composition.


This visually driven social media website is constantly growing and holds the third position for traffic created. This is only one of the business possibilities on Pinterest that are freely available to utilize in a proper manner. Including guest contributors, organizing contests, and creating catalogs helps to add depth to your business presence, which through pinning, will escalate rapidly.


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4 Tips for a Great Newsletter Design

Posted by on Mar 19 2013 | creative agency, Newsletter

Newsletters are highly capable tools to create and manage traffic on your website. A critical component, in addition to planning and strategy declaration, is the design. Information-heavy newsletters are not reader-friendly, and if the aesthetic isn’t right, essential communication will be lost.

The following steps can be taken to achieve a great newsletter design.

  1. Remember Previews: The initial segment should contain the crux of the newsletter, compressed and clear to understand for the clients. In addition to seeing what the subject of the email is, people get to see a portion of your design that draws them in.
  2. Links: Positioning hyperlinks to your social media representation along with links to pages of your site, which would elucidate the content of your newsletter, encourage viewers and sustain traffic. If the aesthetic matches the user’s inclination to searching for detail after being attracted to a portion, then convenience and ease would factor in by a marked extent.
  3. Unison of Design: Having similarities in the design of your website and newsletter enriches brand recall. Clients are able to associate your website and newsletter when they view either one individually, strengthening you brand and creating traffic through efficient clickability.
  4. First Impression: While integrating your newsletter and brand, allow it to showcase elements of design that clients would relate to your brand. A hand-drawn appearance would work well for creative purposes, such as an art gallery using a palette and easel for their newsletter. Maximising potential for conversations is done through entrancing and specific design, which is suitable to your business cause and operations.

Bolstering your design quality, while maintaining content, is the solution to avoiding large budget designs and gaining a successful virtual medium for your clients to keep track of, and come toward your brand. When viewing the page of the newsletter through an email client, the heading of the designs will be seen, which plays a vital role in terms of traffic. Thus, balancing innovative design with these simple tips, along with your website’s standard paves the way for avenues of new customer bases, and business expansion.

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4 Effective Ways to Increase Traffic to Your Blog

Posted by on Nov 17 2012 | Blog, Blogging

It is not difficult to build a blog, but at the same time it is difficult to build a successful blog with traffic.  Blogging is like an art through which you can share your thoughts, interests and knowledge with the world. Successful blogging can only be achieved with hard work and dedication and through this you can drive thousands of visitors to your site. So, here are some effective tips to increase traffic to your blog.

Write Often and Write Well: You must update your blog with useful content frequently, so that you can attract visitors. Make sure that you think like a consumer and let your voice be heard with meaningful facts to maintain the consumers interests and gain loyalty from them.

SEO Friendly Content Many bloggers tend to ignore this channel because of a variety of reasons, but search engines give an enormous opportunity for traffic. Setting up SEO for blogs is very simple, if you are using an SEO-friendly platform. You can make your page or you’re website more relevant to search engines. If your page or website ranks the highest in search engines, then it will be viewed by larger number of viewers.  The use of relevant keywords can also make your content SEO friendly.

Use Social Media and Q&A Websites: One of the easiest ways to increase blog traffic is social media. You can make public profiles on popular networking sites, such as Facebook, Twitter, Google+ etc to build a fan base for your blog. Sharing your blog posts will help you increase traffic. Getting active on Q&A sites by reacting to comments and providing your website link as a source can also help you increase blog traffic.

Get Interactive: You must also react to the comments left on your blog by giving the readers your opinion about a particular topic. Commenting on other blogs is also helpful, but don’t forget to leave your URL to create a link back to your own blog. However, always make sure that you leave meaningful comments.

Whilst the success of a blog hugely depends on how it is shared and promoted, unless you have quality blog content, all of those efforts may go in vain!

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SEO Copywriting- 5 Must Knows

Posted by on Sep 14 2012 | SEO Copywriting

Search Engine Optimization or SEO as we know it, is the skillful manipulation of keywords in a website content so that it receives a high ranking from the search engines and hence, attracts more traffic. Here are the 5 things one must advertisers and content writers must know about SEO copywriting-

  1. The Right Keywords – SEO works on a basic principle- insert the right keywords at the right places in an article. Do a short research and find out the keywords that relate to your business that are most likely to be searched on the various search engines, Google, Yahoo, MSN etc. Insert the keyword at times 3-4 times in your article, in headlines as well as subheads.
  2. Analyzing Competitor Websites – SEO is a race of its own kind. It’s your approach towards SEO copywriting that will win you the race. To get it right, go on to your competitor’s website occasionally and get an access to what is making Google rank their website on the top.
  3. Title Tags and Meta Description Tags – Title tags have enormous ranking value. Be the attention seeker, if you have to survive in this market and make your links clickable by using unique title tags on every page of your website and optimizing them.
  4. Content of an Article – The quality of content must be top notch. SEO copywriting relies on the use of the right keywords at the right places. It may put you in the spotlight for some time but it is up to the content whether you stay there for long or not. The quality of your content decides your customer’s interest.
  5. Writing Links – Build links that are perfectly search engine optimized and are reader-friendly. Building user friendly links will enhance your site’s ranking. Also ensure that you get your keywords into the link text.

SEO copywriting can fetch you great results if you get it right. The world of web may be over used, but it is here to stay, leaving the only option to marketers – Grab the attention!

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Tapping Blogging Potentials

Posted by on Jul 30 2011 | Content Writing, Copywriting

The term blog is evolved from web log. Blogs are very interactive and allow visitors to leave comments and message each other via widgets on the blog. It is the interactivity, which distinguishes it from other websites. A Blog is also a very powerful tool to promote your products and services as it communicates with the customers and gives solutions to their queries.

Since 2002, blogs have gained increasing notice and coverage for their role in shaping and spinning the trends of content worldwide.  In the world of machines, whenever we make purchases, we prefer to acquire second-hand knowledge about the product with the help of online content because well-known search engines give us information, reviews and everything related to our purchase. A blog is a better option for better business because it is a place where your current potential clients can get a chance to know you more. Successful bloggers always refresh their blogs several times a week. This is how blogs gain popularity and the number of subscribers increases.

Blog must not be extended after three hundred words. If it is short and informative, it will look impressive and readers likely to read it. Some bloggers use bullet points, which give an organized look to the blog. Giving a professional header to your blog is very helpful in branding your efforts. Professional header is very appealing so, they will be likely to listen what you have to say.

Content syndication is another good option to bring in traffic. Here, we can use there are some free syndication tool to promote your articles and video on social media and social bookmarking websites. With a single click, content goes on various websites simultaneously .this will certainly invite more traffic.

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