The realm of writing for websites differs greatly from traditional writing. The prime reason being is that the attention span of an online user much is fairly low. In order to generate effective website content, you need to adhere to some principles:
- Flow: The online user is not very likely to put a real effort in going through a webpage. So, it is critical to maintain an effortless flow and cohesiveness in the content, so that the user can easily wade through it. To introduce the aforementioned elements in your writing, you must use conversational tone and direct speech.
- Economy of words: Wordiness absolutely mars the readability of any piece of writing. Website content must be to the point, concise and consistent. Remember that the online user is always in a hurry.
- Accentuate: In order to enhance the readability of your content, you must supplement it with images, hyperlinks, bullet points, headings and subheadings. There can be overwhelming amounts of content on a webpage, making an arduous task for the user to find what he/she may be looking for. Therefore, the content should be laid out in a well defined structure with clear and concise points illustrated with images.
- Adapt: While writing, you must be aware of the kind of user would be reading your content and where exactly the content would be placed. It is important that the content on the webpage confirms to the overall theme of the website and the audience it would cater to.
- Invert It: The age old principle of inverted style of writing holds good for website content writing too. Position the crux of the content right at the beginning and shift the accessorial details to the bottom.
In all probability an online users is going through a web page because he/she needs a ready access to useful information laid out in a simple fashion. A content writer for a website must serve this primary and basic need of the online user.