Now, most of you would wonder what’s in a rewrite? Simply jumble up the words, add a little jazz and voila, you have a wonderful potpourri of a re-written article. Right? Not really!

The Catch

The re-write is all about making it an SEO article for the promotion of something or someone. That something could be as mundane as a health issue we read about in the daily paper or as bizarre as an engineering advancement in the field of aerodynamics.

The Solution

1. Keep it simple: From the language to the concept, keep it extremely simple. Even if yours is the first article picked up by Google, a reader would abandon reading if the first few lines do not make sense.
2. Appropriate keywords: The keywords should not only be appropriate, but also be well placed. Since half the job is already done with the reference material right in front of you, the placement of the keywords should be such that it does not meddle with the flow of the piece. This would not only ensure a smooth read but also accomplish the incorporation of keywords in a meaningful way.
3. Be original: Even though the material is readily available, the re-written piece should have an element of “you”. Make sense of the information and formulate the piece as though it were to be written for the very first time. Resist the temptation of putting in synonyms and simply jumbling the order of information.
4. Experiment, though within limits: Experiment a little with the way you want to present the information. Treat the source article as just a guideline and source of information. Pick your own theme and flow for the article along with making the keywords fall in place at appropriate intervals.