The Other Side of Blogging

Posted by on Aug 11 2012 | Blog, Blogging, Blogs, SEO

A simple yet profound thought says that the success of a blog depends on how it is optimized. Another, intriguing school contemplates that just like business; blogs too have a human side to them. It puts forth the idea that it is the softer side of a blog that decided its fate.

Supporters of the “business is human” philosophy argue that one of the main purposes of a blog, be it personal or corporate, is to initiate connection. Until THAT has been done, there will not be any returns. Long-term profit is a distant dream until you have achieved the first milestone, which is to “build a community”.

Why Build a Community?

 They talk about creating and increasing lists rather than about building relations. Why not endeavour towards creating communities (read: forums, common interest groups, knowledge-centres) instead. Even if it’s virtual it is still a world operated by REAL people. Behind every post, tweet or comment there are beings that put some effort and emotion in creating them. Should they be treated as a tool of sales propagation, the business will definitely loose its vision from myopia.

Because It Matters

 Not just for SEO purposes but for a human-touch too. You need to comment, reply or like every other post, because it matters to the entire blog community. The purpose of a blog is to generate interest and brew-up conversation. Don’t kill the rendezvous by not participating. Connect with the content. Take it forward.

What’s The Catch??

 You will be surprised to know, but the human approach to blogging supersedes the results of “spreadsheet marketing”. The plus point is that with this approach you won’t have to spend much time on SEOing your posts; and, still keep your community running.


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2 comments for now

2 Responses to “The Other Side of Blogging”

  1. Rohit

    Agreed..blogging is all about brewing up a conversation, supposedly over a coffee

    14 Aug 2012 at 2:08 pm

  2. Anamika

    There’s no ignoring the ‘human(e)’ side of the argument. What also matters is whether the content is compelling or not?! If it is, people will follow, naturally.

    14 Aug 2012 at 2:10 pm

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