The advertising industry today has reached an exceptional stature where creativity has whirled things around to come up with ads for brands in such a way that it creates an extraordinary impact on the audience. With cut throat competition among brands trying just to be one step ahead of the other, brainstorming innovations brings out advertisements in front of you that you may have never imagined of.
In this booming advertising industry where television commercials are suppose to be the most expensive and much hyped ones with digital media just following behind, print media is also strapping up their boots for the war. Even though print media is one of the oldest medium of advertisement its caliber should not be doubted. With all the frenzy over electronic media and the new age young player, digital media, the influence of tabloids have also seen their own part of evolution. The number of audience that a newspaper can reach out to, it is hardly possible for electronic or digital media to reach there.
Advertisements in Print media have seen a tremendous shift in the past few years. They can leave an unforgettable impression on the minds of the audience and are believed that they have the caliber to build a brand image. Print media is no longer treated as an underdog and the result is what we see on our daily news papers every morning. Creating a Print ad that creates a massive impact is indeed a daunting task but it can however be successful in making the brand the ‘talk of the town’. There are many print ads that have been thriving in amazing audience with their innovation. The most recent print ad that created frenzy was the Sunday Times print ad on 19th February 2012, Sunday of Bru Gold, where they have printed a huge picture at the bottom of the newspaper of the Bru jar with coffee spilled all around and 100% written on it. The ad surely was successful in giving you the feel of the coffee aroma with the newspaper. This brilliant execution of the idea came from Bharat Kapadia. Another Print ad that you will instantly remember will be the one for Volkswagen Jetta again on TOI, when the entire news paper was tinted in silver for the promotion of the brand, and the talking news paper in last year September for the same brand in the same tabloid; these ads were innovated by Ogilvy India.
These print ads immediately stimulate your brain cells and remind you of it at the slightest mentioning about them. Therefore I say that print ads will never lose its charm and go on amazing people over the years.