The cliché ‘Content is King’ holds true, no matter what the world may say. The core success of digital marketing initiatives rests on the content strategy developed around a campaign. This is probably why web content writing services in India have witnessed such a high dose of popularity and demand over the last few years.
So, is it only within the subcontinent that this trend seems to be soaring? One would say not. With the variety of social media platforms gradually gaining momentum, execution teams around the globe are consistently allowing their creative juices to flow endlessly over the ideas that their words can effectively give shape to.
Now, why this surge of outsourcing to India? Are the services we provide cheap? Is it easier to locate us on the virtual map? And, how about the quality? Is that considered, and if at all, then third down the list of priorities?
A recent press release published in Market Watch, 17 April 2012, states that most marketers are willing to pay a higher price for quality. Therefore, the content that goes online in the form of social media content, press releases, articles and blogs are not necessarily created for the mere sake of optimization, but with a larger view of the overall marketing efforts of a business.
What of all of this brings us back to is the simple fact that content writing services in India continue to be preferred above others. Agreed, that the outsourcing comes for a lesser price, but it is also safe to say that the work force applying itself to the job is getting smarter too. With keener understanding of how the realm of the World Wide Web works, this work force adds to the value of services that we provide. No longer does the oft-misconstrued stance of Indian English being a substitute of its UK and US cousins seem demeaning. It is, on the contrary, an accepted fact that writers from India are chosen over ‘native’ speakers/writers of the language simply due to a stronger grasp on the language. This could only pave the way for a better future when it comes to web content writing services outsourced to us.