Time for a change

Posted by on Sep 20 2011 | Uncategorized

A company website should be a reflection of your company. It is a company’s calling card, and I don’t think anyone hands out old and dirty calling cards. Doesn’t matter if your website was designed in the 90’s or the early 2000’s, it’s time to spice things up.

If you created your website a couple of years back and feel that you don’t need to redesign it, think again. These days, technology and fashion become outdated faster than you can think. Don’t believe it? Go to any website and check out the current price of your mobile phone (warning, you may not like the result).

Depending on the age of your website, your decision to redesign could mean a complete over haul, or a few minor tweaks.

  1. If you have an e-commerce website, then the least you can do is keep updating it. If you still advertise a 6 month old item as new, then you are not doing any good to your online reputation, and in the world of retail, reputation is everything.
  2. Sometimes, even a small change can bring about a world of difference. Like for instance, a change of logo, or even a change of the colour scheme of your website can create a whole world of difference, but remember to be subtle about it. A garish logo and a seizure inducing colour scheme can turn your prospective customers into an angry mob of haters in no time.
  3. When redesigning your website, remember to not lose focus. Your website’s primary goal is to convey information, not to look pretty. This isn’t a beauty pageant; there are no awards for best looking website. As the saying goes, ‘don’t lose the forest for the trees’.
  4. If your website is from the time when CD ROMs were still the preferred means of exchanging data, then you will require a major over haul. It is recommended that you do it in many phases rather than a single swoop. A sudden change may cause your old customers to doubt the page they have visited and cause them to leave. Take your time to make the changes and let them know what all you are planning to change. Who knows? They may even give you some pretty useful tips.

3 comments for now

3 Responses to “Time for a change”

  1. Isha

    @kritica- All the tips are valuable for anyone who’s thinking of getting a website makeover!

    21 Sep 2011 at 12:37 am

  2. awesome tips for anyone who is planing to redesign their website. maybe a simple design change is just what the doctor ordered.

    21 Sep 2011 at 12:42 am

  3. sonam

    Good tips for those who forgot the magic of redesigning can add a new spark to the websites.

    22 Sep 2011 at 7:21 am

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