Tips on writing for the web can be a tricky (to the power infinity) task. Well the writing part resembles much to writing for any other medium but the problem here lies in understanding the ‘core purpose’ behind writing for the web. Good web content writers and great web content writers are separated by a fine line, which is the understanding of the audience on web. Here is my personal collection of notes that I have memorized in case I need to refer the same while writing for the web:
1) Keywords Is The Key: Writing for the web largely entails working with and upon keywords. Search Engine Optimization (SEO) is what we are targeting while utilizing keywords. Depending upon the keyword density and organization into the content the rank of the webpage/content page on the World Wide Web is decided.
2) Profound Research Is the Motive: Doing research is the most helpful way of getting an idea about what people on the net like to read. You will get a better picture regarding the language, structure as well as topics that are most searched and read on the internet. Try and follow a similar pattern but do not restrict your own creativity. Take an idea from them and don’t follow blindly.
3) Blogging/Writing Is the Function: One you have decided your audience you need to share your work and research with the rest of world. Social media and blogging allow you to convey your message in a quick manner to a greater audience. Be crisp and clear in your writing. Use simple language and make it interesting to read. Use humor but know the limits.
4) Sharing Is Promoting: Rather than waiting for people to come and view your works promote it by sharing it with others in the same blogosphere. Share their content as well and form a content utility network.
Writing for the web can be great fun once you know that tricks of the trade. Keep your content alive by regularly breathing freshness into it. Keep content updated and regular.