Random quips by celebrities on social media often stir up a controversy. Same goes for companies which have found a great ally in the form of social media to promote their brand and product ranges. There is no dearth of instances where a social media campaign has turned into an embarrassment for the firms. 2012 was plenty of such sordid stories which ironically have been fun to read about:
Hurricane Sandy Discount: The American firm, American Apparel launched a Twitter campaign which offered 20% discount to people who were ‘bored’ of the events that unfolded due to the hurricane. True to its nature, the campaign received a huge backlash by twitter users.
Palghar Girls Quote on Bal Thackeray Episode: This wasn’t even the case of a celeb’s tweet going wrong. Two Palghar girls posted a harmless status on their Facebook account, stating that the Mumbai shutdown on the eve of Bal Thackeray’s death was uncalled for. The post caused a lot of furor as they got arrested. And as one would have expected, Shiv Sena harassed the girls as well.
Robert Vadra’s ‘Mango People, Banana Republic’ Statement: It was Sonia Gandhi’s son-in-law Robert Vadra’s turn to find himself at the wrong end of a social media controversy. Arvind Kejriwal raised his finger on the dealings between Robert Vadra and DLF. In response, Vadra mocked the accusation tweeting, ‘Mango People, Banana Republic’.
McDonald’s #McDStories: Everything was going great for our favourite McDonalds. The “M” sign”, the tagline, and the burgers were all perfect. But then the brand erred! Its social media strategy which they thought would be a success, turned out to be a nightmare.
Criticism of Supreme Court = Jail: Another case of opinion paving the way for jail. Two Air India employees tweeted a remark about the Supreme Court, which was labeled as ‘derogatory’. The two accused KVJ Rao and Mayank Sharma found themselves behind the bars in no time.
Image courtesy tweetingbizness.blogspot.com