Traditional vs. Digital Marketing: 5 Reasons to Shift

Posted by on Aug 18 2012 | digital marketing

The concept of Marketing was originated to suffice for the need of a more intelligent and effective system for the delivery of services and goods. The concept still holds good but the modalities of its application have undergone a major change. With regard to the contemporary information age we live in, traditional marketing techniques have gradually given way to the need to market your product/service digitally. Read on to know why.

  1. Engaging the Customer: The cardinal principle of marketing is to engage the customer and keep him engaged. Whilst traditional marketing methods have proved to be effective for this purpose, they are more or less passive in contrast to digital marketing. Digital marketing enables you to engage your customer on a much more intimate level. With social media, customers become an active member of the whole marketing communication process, enabling the marketers to establish a genuine rapport with them.
  2. Seamless Simplification:  Unlike traditional marketing, the reach of digital marketing is not limited by geographical factors. The development cycle for a digital marketing campaign is fairly short and campaigns can be launched without much ado.
  3. Individualised Approach: Via digital medium, you can specifically target your key demographics. Social media enables marketers to segregate the audience up to an individual level, as they have the access to the preferences, likes and interests of each person. Adding a personal touch goes a long way in terms of Customer Relationship Management (CRM) – a key tenet of marketing.
  4. Micro View: It is exceedingly simple to project and analyse results with digital marketing campaigns. As results are available in real-time and with every possible detail, it is possible to adopt a highly analytical approach with digital marketing.
  5. Instant Feedback: Through traditional means it is almost impossible to gain feedback of the customer instantly. With instant feedback, digital marketing can help you identify and counter the shortcomings of the product/service which is crucial for a long term success.

Owing to the increasing dominance of the digital world over the real one, the past has seen the birth of many brands through digital marketing. “Digital” is the language the contemporary generation seems to conversing in and it will only be natural for the marketers to communicate with their audience in their colloquial language.

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3 comments for now

3 Responses to “Traditional vs. Digital Marketing: 5 Reasons to Shift”

  1. Jyotika

    I think another aspect of digital marketing is its wider reach, making the other reasons to shift even more impactful.

    19 Aug 2012 at 4:56 pm

  2. Arjun K M

    Good post Anubhav. Digital marketing is very vast. The message can reach the target audience very quickly and interactions can be done accurately. You should watch the video by Infosys BrandEdge about digital marketing. They’ve simplified it in a broader way. Hope it might be useful for your topic.

    21 Aug 2012 at 2:40 pm

  3. Rajashree

    With so many unexplored avenues for creative marketing strategies, digital marketing has so much potential for public outreach. What one would desire to see is the implementation of these techniques to capture consumer interests.

    23 Aug 2012 at 9:51 am

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