I got the idea for this blog post from an old colleague. When I was new to the company and was learning the ropes around the world of content writing, he has asked me, how strong was my online presence? Back then, it wasn’t much except for a Facebook profile, a redundant account on LinkedIn, an even more redundant account on Twitter and a long forgotten blog. You could say my online presence was anything but impressive.
With the advent of social media networking, online presence has become an important tool to help us create our own identity on the internet, improve networking with people around the world and provide career opportunities.
Social networking is no more restricted to maintaining contact with family and friends who are far away. It has become a tool for career building. Whether you are hunting for a job or not, widening your online presence and developing valuable relationships is important.
People who have an active online presence have a better chance of attracting opportunities and growing professionally, compared to those whose online identity is a sluggish case. CEOs are known to meet with a potential candidate, only after they have Googled their name, searched for them on LinkedIn and other such online networking resources.
Businesses, big as well as small, have started using social media for advertising their brand and marketing themselves. Individuals too, need to create their online brand to establish their visibility in their respective field. An impressive online credibility goes a long way in leveraging your professional life, not only in terms of job prospects but also in terms of client servicing.