Why is an online presence important?

Posted by on Sep 07 2011 | Internet Marketing

I got the idea for this blog post from an old colleague. When I was new to the company and was learning the ropes around the world of content writing, he has asked me, how strong was my online presence? Back then, it wasn’t much except for a Facebook profile, a redundant account on LinkedIn, an even more redundant account on Twitter and a long forgotten blog. You could say my online presence was anything but impressive.

With the advent of social media networking, online presence has become an important tool to help us create our own identity on the internet, improve networking with people around the world and provide career opportunities.

Social networking is no more restricted to maintaining contact with family and friends who are far away. It has become a tool for career building. Whether you are hunting for a job or not, widening your online presence and developing valuable relationships is important.

People who have an active online presence have a better chance of attracting opportunities and growing professionally, compared to those whose online identity is a sluggish case. CEOs are known to meet with a potential candidate, only after they have Googled their name, searched for them on LinkedIn and other such online networking resources.

Businesses, big as well as small, have started using social media for advertising their brand and marketing themselves. Individuals too, need to create their online brand to establish their visibility in their respective field. An impressive online credibility goes a long way in leveraging your professional life, not only in terms of job prospects but also in terms of client servicing.


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6 comments for now

6 Responses to “Why is an online presence important?”

  1. hmm… i shall now widen my online presence by signing up on delicious, digg, myspace, stumbleupon, yahoo, reddit, technoratti, blogger, wordpress, and update my facebook, twitter, google+ and orkut. i’ll also spam my name everywhere so that i’m on top of the google results. :/

    08 Sep 2011 at 1:19 am

  2. Shalini

    @Shrey-heard of ‘overselling’? bad idea! @Kritica- while I completely agree that an online presence is an imperative these days and every-body/business/brand should have one-what is more important is the tools you choose- like it’s important to be seen with the right people for a career jump- the right channels of social media and the ones most relevant to you will help gain leverage- you can’t spread too thin and expect great results

    08 Sep 2011 at 2:31 am

  3. Kritica

    @Shalini – I totally agree with you on that.

    08 Sep 2011 at 2:58 am

  4. Mikhil

    Also, it’s important to be hit on the search engine for all the right reasons. Lately, when one searches for a person (just talking individuals here), apart from giving the usual (Facebook, LinkedIn, Google +, Twitter), the search engine also dishes out comments, latest status updates and the like. One could argue that having a LinkedIn profile that highlights ‘professional commitment, punctuality, driven etc.’ could probably clash a bit with a status update or a comment like “Duuude, got so crunkeddd yesterday…haha, boss thinks I’m sick! FTW!!” on the search result below.

    Point is, keep yourself apace with your image on the search engine. Your own ORM if you please :-)

    08 Sep 2011 at 4:27 am

  5. Isha

    social media’s impact has greatly increased with every entity, whether living or non-living having a account on the social media platforms (mind you even the pets have joined the bandwagon lol :P ) but then isn’t all the twittering and facebooking a part of your personal space (leaving aside linkedIn) ? all the peeping is totally unwarranted !

    08 Sep 2011 at 4:51 am

  6. Sid

    That’s actually the best way to be a dark-horse!! People do not know you that well as a personality, but they do know through your mind boggling, nerve wrecking thoughts that you just vomited in your blog. Its not just about blogs, but it also holds true for websites also. Very subtly put Kritica, nice work:)

    09 Sep 2011 at 3:35 am

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