P.S. this is not to say that Google isn’t already leading.
A lot is expected from Google in 2013. With Facebook changing its search strategy it is expected that Google with unveil its new tactics as well. Till that happens (if it really has to) let us look at what the markets contemplate:
- An Unbeatable Google+ - Even though Google+ is well developed and has a number of uses, n one has really bothered to use it till date. Add-ons and upgrades are expected in Google+ this year and so is a better marketing strategy. For those who don’t know Google + is already considered far better than Facebook in certain categories. In 2013 users want to be the cream of social media. Maybe till date Google + has not been able to make a mark because it is trying to capture an audience that has.
- Google Growth - In 2012 Google grew both in size and in operations. In 2013 it has to keep up to its expansion plans. The industry expects Google to own the companies that it acquired in the year gone by.
- Better Awareness about Google+ - It’s sad that a remarkable innovation like Google+ is going waste because no one understands its purpose clearly. It’s not just a social networking site; it’s a social backplane service. The larger goal is to connect the data from all around the world and not just the people. The smaller agenda is to enhance information sharing.
- Android 5.0 - The world wants a better android in 2013 and wants Google to beat the rest in coming up with the change. To stop the world from turning away from the Android fever Google will have to innovate in time.
The Internet is a pretty place to delve in. And 2013 will bring many more interesting features to keep busy with the net. Industry trends point out that there is a bigger and better on the cards. Will it be Google all the way in 2013?
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