Writing for the Web: 4 Things to Remember

Posted by on Sep 17 2012 | Web Content Writing

We often come across the saying that “I was born with an IQ but education ruined it”. Whilst in most cases it has been proved true that no formula picked straight out of the books has ever worked in reality, it is surprising how true it is with writing as well.

Paradoxical as it may seem, the length and breadth of an essay that made literature students fetch copious marks, are insignificant in practicality. Since the industry, today is rooted in a virtual platform and writing has taken a digital form, certain rules of writing do not work.

Writing for the web is not a rocket science. However, like other forms of writing it abides by its set of rules, too. Below is a list of 4 main things to remember while penning for the web:

  • Redefined Reading: Only 5% of the entire population on the web would be actually reading it. Well, this may not be true in case of e-books; however, as far as websites and other sales related content is concerned, people on the web “scan” the text. Also, people tend to read 25% slowly on the web; therefore, the content on the web has to be 40%-50% shorter than its print version.
  • Information Redefined: Let’s face it! No one is looking for pages and pages of content containing running text. Overloaded with content, information, data and mails 24*7, all that one is looking for at the end of the day is a bang-on solution for their search/problem. If your content can does the tricks in 10 seconds, it will not take more than a minute for the user to get an understanding of the remaining content.
  • Voice Redefined: It’s all about writing the way you talk. The only form of voice that works on the web is “interactive”. It is the only way to draw audience attention and encourage information sharing, which is the ultimate goal of web content writing.
  • Text Redefined: Crisper, crunchier and much more concise, text for the digital age has to be redefined to fit the small screen of your systems and mobiles. The text has to be focused on the message – to communicate.

When you are writing for the web, you are inviting international readership. Standardization of content, therefore, becomes extremely important.

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2 comments for now

2 Responses to “Writing for the Web: 4 Things to Remember”

  1. Anamika

    It is essentially about making a conversation with the reader just a bit more direct, because most of the time the reader is not in the mood of jumping the hoops to get to the point.

    17 Sep 2012 at 6:18 pm

  2. Rohit

    We need to step into the shoes of the reader before we start writing. Web writing is less about *impressing* the reader and more about enlightening him, so to speak.

    18 Sep 2012 at 9:53 am

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