1) Long and Brawny: Writing for websites is not the type pf writing which you would get to read in newspapers and magazines. Agreed that the length of the articles might be equal, but brevity has to be the epitome of priority. Readers are very impatient. They will not read everything that you have written. Now all the writers who will be reading this might bruise their egos, but the fact remains that the first couple of lines should tell the tale. That is the hallmark of a good writer. Crisp stories should be given precedence.

2) Marking Limits: There is no such thing as word limit when you write. It varies from person to person and the kind of stuff that an individual prefers to read. As a writer myself, I am unashamedly biased towards long articles as I find them captivating and engrossing. Seldom have I come across short articles which are informative and which do the job within those few sentences. Most of them are shallow and have no direction. It depends entirely on the craft of the writer. Small articles last an impression throughout a lifetime and big ones sink without a trace.

3) Writing Style: No, do not go for it. Never have the same writing style. You will limit your potential. Keep trying various writing styles as that will make you more versatile. Try to make use of the inverted pyramid genre as all the vital facts are revealed at the top. So even if the reader runs out of patience, which is not acceptable for us, he/she will get to know everything. We will derive solace from the thought that at least something that we wrote was read.