Our Process

As a leading content services consultancy and provider, we have a qualitative and defined process to deliver each project. Whether it is a crisp company profile or an elaborate website or even hundreds of web articles, each project undergoes defined process that meets quality standards required by our clients and the stringent quality norms we apply on our solutions internally.

Content Writing is a highly creative process but with today's organized business needs it can't simply be wielding a pen and scribbling away at the behest of the muses. It requires a certain degree of organized operation, especially since professional writers carry the burden of writing on behalf of the clients. It is to make the entire process more organized, effective as well as transparent that we have a documented process for content generation and a stringent quality control method.

We are consulting and content partners to our customers so it is vital for us to understand the client user requirement. Further, we indulge in an in-depth research and outline before actual getting down to actual content creation. To ensure the standard of the product we apply quality checks at every step of the process.

Our content development process passes through the following phases:

  • Understanding Requirements - We team up with the client at this step, documenting the requirement and conducting any knowledge transfer.

  • Research & Analysis - At this step we do our own digging and come up with possible suitable solutions as well as guiding research material appropriate to the project.

  • Preparing Sample Draft - We develop a small draft based on our understanding and research to seek a basic project approval for tone and style from the client.

  • Projects are created as per Clients Feedback - After seeking an approval on the draft, it becomes our template for further work. Our content and copywriters work on the project strictly along specifications outlined by the draft to create suitable content.

  • Quality Check - Once the content creation is through we put it through quality checks for relevancy, accuracy, brevity and diction. This step is executed by professional SMEs and proofreaders.

  • Client Approval/ Feedback - Client feedback/approval is taken on the final outcome.

  • Changes are incorporated - We make custom changes in the content to mould it accordingly.

  • Project Closure - The client giving a final approval on the content marks the project closure.

  • Project Delivery - The project is delivered with a Certificate of Original Content.

Each step of the process is well-defined and is marked by internal quality checks and assurance.

If you want to know more details of our defined process, please feel free to contact us.