The journey of a ‘Blog’

Posted by on Dec 07 2011 | Content Writing, Copywriting

Blog has become a buzz word that can be seen everywhere on the internet. Like a ubiquitous identity, it has become a part of our lives and our internet friendly work environment. It is highly improbable that you open a page and do not notice the word- ‘blog’ written anywhere.

Rather than discussing how a blog can promote and affect a business let us find out what exactly it is and what has been its journey so far (but briefly).

Meaning or definition: According to Wikipedia a blog is a “Website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.”

The above definition might work in the exam paper but I would rather call a Blog as a means to communicate and share personal perceptions about the world and to the world. It is a collective voice of opinions and ideologies that does not restrict or hinder anyone. Generally web users find the highlight of a Blog with ‘Knowledge’ but another important facet that make it a rage is its aspect of ‘Interactive-ness’. Blogs empower people to leave comments and send each other messages via widgets on the blogs which distinguishes it from other stagnant websites.


The first term was ‘Weblog’, coined by Jorn Barger in 1997 which was further shortened as ‘Blog’ by Peter Merholz. Before becoming what a modern Blog is today, it passed through various versions of digital communities and Internet forum software. Initially, blogs were updated manually but as time passed various tools allowed posting of Web articles in a reverse chronological order.


Blogging gained momentum in the year 1999 and onwards as five major blog tools were launched.

  • Open Diary in October 1998 which started the ‘Comment’ feature in the blog entries.
  • LiveJournal in March 1999
  • Diaryland in September 1999 that allowed the users to write more on a personal diary format.
  • in July 1999 that facilitated maintaining a news page on a Website.

  • in August 1999 that included a variety of options to the Bloggers to write.

What followed was a fusion reaction as every industry whether political, religious or commercial started using Blogs to outreach the masses. As per the latest records there were over 156 million public blogs operational in February 2011.

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