Why is SEO Important for Your Brand?

Posted by on Sep 03 2012 | digital marketing, SEO

SEO is considered as one of the most critical steps for establishing a veritable online presence of a brand. SEO or Search Engine Optimization entails modifying webpages so that they can be readily discovered and indexed by various search engines. Read on to know why SEO is indispensible for digital marketing.

Enhanced Visibility:   In order to make your brand more visible on the internet, it must be subjected to SEO. As most internet users use search engines to navigate on the web, it is critical that search engine points them to your website. Sans SEO your website would be relegated to the last pages of the search engine results, where generally no one ventures. The main function of SEO is to enable people to easily find your webpage and therefore your brand.

More Credible: Researches have shown that paid advertisements on the internet are often easily overlooked by people. This further makes SEO even more critical for building a brand. Top ranked results on a search engine seem to be much more credible to most internet users. As the listings on the search engines are unpaid, they naturally seem to be more genuine and relevant to the searched query.

Sustenance: SEO can play an instrumental role in sustaining the brand and enhancing its life. SEO or organic traffic is not something that withers in a day or two. A comprehensive SEO can go a long way in maintaining a strong online presence for your Brand.

In the simplest of words, SEO makes your brand more visible to and on search engines.  In the contemporary realm where the virtual world radically influences the real world, no brand can sustain sans SEO.


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1 comment for now

One Response to “Why is SEO Important for Your Brand?”

  1. shivangi

    Another significant advantage of SEO is that it reduces the cost of customer acquisition. There is an ‘empty-time’, known as gestation period, between a product being introduced in the market and it being sold to the customer. With the help of SEO we can quicken this process, ultimately leading to quicker returns on investments.

    03 Sep 2012 at 9:22 pm

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